Mumbai, India – India’s deemed-to-be university, Narsee Monjee Institute of Management Studies ((NMIMS), has appointed independent media agency Madison Media to be its new media agency of record. This account will be handled by the agency’s business unit Madison Media Alpha based out of Mumbai.
As part of the mandate, Madison Media will be scaling up NMIMS’ media presence, and generating a higher reach for the institute across the country. It will also handle the University’s traditional and digital media services including visibility in print media and radio.
Burzeen Bhathena, NMIMS’ director of marketing and PR, said, “I’m confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”
Meanwhile, Chintan Soni, Madison Digital’s vice president, commented that they are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint.
“By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels,” said Soni.
