Madison Media elevates Vishal Chinchankar to CEO of digital unit

madison digital vishal chinchankar

Mumbai, India – Independent media agency Madison Media in India has promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra. 

Chinchankar brings with him over 22 years of experience in domestic and international markets, specializing in marketing services and business development which involves both start-up and growth organizations. He has been instrumental in shaping Madison Media’s digital agency Madison Digital since his appointment in 2017. Under his leadership, the digital agency has grown 10 times in terms of billing in the last 3 years, to become a 150-employee strong outfit with capabilities in branding, performance, and creative solutions.

In his new role, Chinchankar will be responsible for driving a few integrated mandates under Madison Media Ultra, the unit that handles consumer goods company Marico, and home appliance brand Atomberg, among others. He will also continue to be a part of the agency’s Exco and strengthen the agency’s value proposition under his leadership.t IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019. 

Commenting on his promotion, Chinchankar said, “I am absolutely excited about this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is while keeping clients and the Madison values at the core of our work.”

Meanwhile, Vikram Sakhuja, the partner and group CEO of Madison Media and OOH, commented that Chinchankar has been an exceptional leader with a clear vision and relentless passion, and he has put Madison Digital right on top over the past three years. 

“In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison,” added Sakhuja.

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