Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Southeast Asia
No posts found

IDN Media acquires livestreaming monetisation platform Saweria

by Teddy Cambosa

-

August 18, 2023

Indonesian media platform IDN Media acquires livestreaming monetisation platform Saweria

Jakarta, Indonesia – Media platform IDN Media has announced that it has acquired local livestreaming monetisation platform Saweria, in a bid of improving its livestreaming business ecosystem, while also supporting the local content creator economy.

The synergy between IDN Media and Saweria is anticipated to substantially expand the economic potential of content creators in Indonesia, particularly to strengthen IDN Media’s priorities in the livestreaming industry. 

“Beyond boosting user growth, this synergy is expected to significantly support the integration of cutting-edge technologies within IDN Media and to further solidify inter-team collaboration for future endeavors,” the company stated,

Despite the acquisition, the Saweria team will continue to function as usual. Livestreamers’ experience in utilizing the Saweria platform will remain unchanged, and the primary focus of both Saweria and IDN Media is to ensure the satisfaction of livestreamers and Saweria users.

Winston Utomo, founder and CEO at IDN Media, said, “We are delighted to announce the acquisition of Saweria into the IDN Media ecosystem. Our heartfelt gratitude to all partners, streamers, and users who have supported Saweria and Indonesia’s creator economy.” 

He added, “With this acquisition, we are committed to continuing our vision of creating a one-stop platform for Millennials and Gen Z and strengthening the livestreaming industry in Indonesia. As Indonesia’s largest livestreaming monetization platform, we hope Saweria can empower its streamers to craft high-quality content that enables them to create a sustainable livelihood for themselves and their family.”

IDN Media is continuously expanding its media and entertainment business over the years. In June 2022, the company acquired the operations of idol group JKT48, which was previously handled by Dentsu Inter Admark Media Group Indonesia. At that same month, it was also able to get undisclosed funding from various investors, including Mayapada Group and KMIF.

Related Tags Livestream Indonesia IDN Media Saweria
Share this article

Related Articles

View All
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Marketing Southeast Asia
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
July 21, 2023
By Ivan Gallegos
OMG acquires financial services specialist agency Ptarmigan Media
Marketing Global
OMG acquires financial services specialist agency Ptarmigan Media
July 12, 2023
By Ivan Gallegos
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
Marketing Featured Global
WPP acquires sonic branding agency amp, to be integrated into Landor & Fitch
April 24, 2023
By Teddy Cambosa
Bukalapak acquires majority stake from iPrice to accelerate platform growth
Platforms Featured Southeast Asia
Bukalapak acquires majority stake from iPrice to accelerate platform growth
April 5, 2023
By Teddy Cambosa
DEPT enters India, acquires Adobe specialists Tekno Point
Marketing Featured South Asia
DEPT enters India, acquires Adobe specialists Tekno Point
February 2, 2023
By Maureen Basa
IDN-Media-secures-Series-D-Investment
Marketing Featured Southeast Asia
Indonesian media platform IDN Media bags new funding to advance growth
June 7, 2022
By Jean Cabico
No posts found

Featured Articles

View All
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
Marketing Featured Southeast Asia
The Indonesian on-ground activation status quo: merging cultural differences and modern interaction strategies
August 11, 2023
By Teddy Cambosa
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Marketing Featured APAC
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
August 8, 2023
By Teddy Cambosa
McDonald's Moving Walls
Marketing Partners Southeast Asia
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
July 28, 2023
By Teddy Cambosa
Braze
Marketing Featured APAC
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
July 12, 2023
By Teddy Cambosa
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
Marketing Featured ANZ
The Australian on-ground activation scene: how the country-continent shows off diversity in doing activation campaigns
July 7, 2023
By Teddy Cambosa
Moving Walls AirAsia (1)
Marketing Partners Southeast Asia
AirAsia soars with programmatic DOOH: unlocking 7 million free seats promotion
July 4, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin