Singapore – Integral Ad Science, a worldwide media measurement and optimization platform, today announced a partnership with Snap Inc. This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS’s Total Media Quality solution to provide insights into video content while guaranteeing the most accurate assessment at scale.
Speaking about the partnership, Lisa Utzschneider, CEO of IAS, said, “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers to safeguard and scale their businesses on Snapchat. Snap is focused on developing ad offerings in a premium and safe content ecosystem, and our partnership will give advertisers actionable data to maximise their investment across Snapchat.”
Meanwhile, Patrick Harris, president of Americas at Snap, expressed, “We’re thrilled to partner with IAS to offer Snapchat advertisers an additional layer of brand safety and suitability. We’ve built safety into the fundamental architecture of our platform and are dedicated to providing our community and partners a healthy and safe experience. We look forward to continuing to invest in products and partnerships across the brand safety ecosystem.”
