Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition of GetIT in July 2022, marking a significant milestone in its expansion strategy.
Effective today, the GetIT offices in Singapore, Malaysia, India, and Japan will merge seamlessly with Hotwire’s 11 global offices. This integration deepens Hotwire’s reputation, relationship, and revenue management service offerings, encompassing digital marketing, content production, account-based marketing, and public relations.
Moreover, Hotwire’s expansion and integration with GetIT brings added value to existing clients like Informatica and introduces notable enterprise technology brands such as Google Cloud, Palo Alto Networks, Telekom Malaysia, Amazon Web Services, and SAP Concur to Hotwire’s client portfolio.
Heather Kernahan, the global CEO of Hotwire, said that the strategic expansion in the APAC region is in line with their commitment to global growth and unwavering support for their clients as they navigate the ever-evolving technology landscape.
In addition, the integration includes four new country offices, expanding Hotwire’s global presence to 15 offices and over 400 employees. With nearly 50 employees in six APAC offices, including existing locations in Australia, Anol Bhattacharya, Founder and CEO of GetIT, will now serve as the Managing Director, Marketing for Hotwire Asia Pacific, leading the agency’s growth and achievements in the region.
Hotwire’s APAC expansion reflects a year of growth, highlighted by impactful data and analytics solutions updates. The insight-driven offerings, such as Account IQ, Audience IQ, Comms IQ, and Performance IQ, launched in February, empowering technology companies worldwide, including in APAC, to leverage data for strategy optimization, impactful measurement, and accelerated business growth.
Hotwire Global Communications continues pushing boundaries and redefining the technology communications and marketing landscape. With the integration of GetIT, the consultancy solidifies its position as a leader in APAC, offering expertise, expanded capabilities, and support to technology and innovation leaders across the region and beyond.
