Vancouver, Canada – Global social media management company Hootsuite has announced that it is set to acquire Talkwalker, an AI-powered social listening solutions company.
By acquiring Talkwalker, Hootsuite aims to help marketers unlock the value of social media relationships by having a combined social media engine that can turn insights into action into impact—all fueled by AI.
Moreover, its clients can expect having predictive analytics and social intelligence that can give forward-looking insights to get a head-start on a cultural trend before it starts and get a brand noticed in the larger conversation.
In addition, the combined capabilities of both companies will drive more qualified leads into a seller’s funnel from social through a deeper understanding of audience intent, as well as offer comprehensive reach across more than 100 social networks and 150 million websites.
Irina Novoselsky, CEO of Hootsuite, said, “We have had listening for years. But it was industry standard, just like everyone else’s. While that worked then, the industry is entering a new era of social media performance. To achieve this, we’re building a social media performance engine, a feedback loop where AI takes consumer data and generates insights for actionable strategies and measurable impact. The combination of social listening’s best insights technology, Talkwalker, brought into Hootsuite, will leapfrog the industry into the future of social marketing.”
Meanwhile, Lokdeep Singh, chief executive at Talkwalker, commented, “I am confident that this acquisition marks a significant milestone not just for Talkwalker, but for Luxembourg as well. It’s proof of the immense potential this vibrant ecosystem holds for nurturing and scaling startups into global tech leaders. Together with Hootsuite, we’ll continue to harness Luxembourg’s dynamic environment, propelling innovation, driving growth, and serving our customers, as we shape the future of social analytics and performance on a global scale.”
