Shanghai, China – KAWO, China’s social media management platform, has announced an expansion of its strategic partnership with Hootsuite. This collaboration aims to provide international brands with better access, deeper insights, and increased operational efficiency in China.
The partnership expands on an existing collaboration by focusing on three key verticals: education, pharmaceuticals, and financial services. This collaboration has enabled global marketers to manage both global and Chinese social media networks through a unified platform on Hootsuite.
Through this partnership, international marketers will have access to KAWO within Hootsuite, enabling them to manage and analyse content across Chinese and international social media platforms like Facebook, Instagram, Weibo, and WeChat. It provides a combined content management and data analysis solution.
Marketers may utilise evolving trends in order to craft experiences that connect with their target audiences and improve performance by providing real-time data analysis and insights across multiple markets.
Speaking about the partnership, Alex Li, chief executive officer of KAWO, said, “Global marketers and brands are increasingly looking to power their campaigns and drive performance in China’s rapidly evolving social media landscape. From platform selection to creating engaging content and accurately measuring ROI, brands and marketers want cutting-edge solutions that help them be more strategic and dynamic in their local campaigns.”
He added, “Our enhanced partnership with Hootsuite will make it more seamless for marketers to make timely, data-driven decisions by providing much- needed visibility and understanding on a single platform, enabling them to channel their focus towards delivering engaging, impactful campaigns in China.”
Meanwhile, James Partington, director of partnerships programs, Hootsuite, said, “For over 15 years, we’ve been helping brands grow online by delivering best-in-class social media tools that drive efficiency and results. We are excited to strengthen our partnership with KAWO, having seen the benefits our early collaboration/integration provides to our customers.”
“Working together in a broader partnership, we look forward to delivering enhanced productivity in a collaborative ecosystem that will boost the competitive advantage for our customers,” Partington added.
