Singapore – Consumer intelligence and deep listening company Talkwalker has partnered with digital-first customer engagement software Khoros to provide brands with a world-class social media management, intelligence, and deep listening experience.
Said partnership will equip brands with the tools they need — from insights to action — to remain attuned, responsive, and adaptive to market trends and audience shifts.
Through the partnership, Khoros customers are now equipped with in-depth insights through deep listening. Additionally, Talkwalker customers can now leverage an integrated social media management solution with tools to take action on insights at scale and the ability to thoughtfully engage with and meet customers wherever they are.
Some of those advantages include holistic view of all customer conversations, powering thoughtful engagement, data coverage, actionable insights with leading AI, as well as reporting and strategy.
Lokdeep Singh, CEO at Talkwalker, said, “Having the best of both social listening and customer engagement technologies together means that brands have unprecedented capabilities to understand customers more than any other solution on the market. Marketers can tap into the deepest and most reliable data coverage allowing them to get closer to consumers more than ever before, at every point of the consumer journey.”
Meanwhile, Chris Tranquill, CEO at Khoros, commented, “We’re proud to partner with Talkwalker to help brands stay one step ahead in competitive markets and a rapidly changing digital landscape. Deep listening insights are key to tracking competitor activity and audience shifts, informing campaigns, and providing brand reputation management. Adding this to our digital engagement platform with publishing, content management, and moderation capabilities creates a powerful social marketing solution, and we’re excited to build upon our partnership.”