Taiwan — Hivestack, a programmatic digital out of home (DOOH) ad tech company has announced a partnership with KanBan Culture, a privately owned programmatic DOOH media owner in Taiwan. Through this new collaboration, KanBan Culture’s DOOH inventory will be integrated into the Hivestack Supply Side Platform (SSP) allowing buyers to activate it programmatically in the Taiwanese market.
KanBan Culture offers premium DOOH inventory in retail, service and hospitality environments, targeting consumers at convenience stores, supermarkets, restaurant chains, sporting arenas and education facilities. Currently, KanBan Culture operates across 277 convenience stores and expects to expand further by the end of the year, with a sizable presence along the popular ‘food street’ in Taiwanese department stores and numerous outdoor LED billboards spread across major highway intersections in Taiwan.
Hivestack’s SSP will enable KanBan Culture to monetise their DOOH inventory at these locations to create a programmatic scale for advertisers both inside Taiwan and global brands looking to activate audiences inside the country, via outside-in buys.
Richie Chen, CEO and co-founder of KanBan Culture, commented, “In this nascent industry of programmatic DOOH, the entire industry should and must collaborate for a sustainable ecosystem. Kanban’s role is the facilitator and enabler and we are thrilled to partner with Hivestack, the leading programmatic DOOH ad tech company.”
Troy Yang, managing director of Hivestack North Asia, said that they are excited to be expanding their SSP partnership in Taiwan – a market that they believe has great potential.
“Partnering with KanBan Culture will further strengthen our premium inventory supply for programmatic DOOH, enabling our local and global demand partners the opportunity to reach the most relevant audience for their campaigns with high impact out-of-home advertising across Taiwan,” Yang said.
