Shanghai, China – Global independent programmatic digital out-of-home (DOOH) adtech company, Hivestack, has partnered with SparkX Marketing, a Chinese cross-border martech company.
The partnership will see SparkX leveraging Hivestack’s DSP to bring global automation and performance measurement to its clients’ campaigns in DOOH for the first time. Through this, clients of SparkX will be able to access Hivestack’s full suite of tools within the Hivestack DSP, including the ability to build custom audiences, set up live geo-location targeting, plan, buy and deliver programmatic DOOH campaigns globally.
Aileen Ku, Hivestack’s general manager for China, shared that as enthusiasm builds for programmatic DOOH around the world, they are thrilled to partner with SparkX Marketing to continue to drive forward the adoption of the channel.
“Our unique position as a global, independent ad tech company provides crucial opportunities for local advertisers to plan and deliver contextualised, targeted and measurable campaigns around the world via our global network of DOOH inventory,” said Ku.
Meanwhile, Jun Yuan, SparkX Marketing’s founder, commented that this is a very exciting partnership for their business and will allow their clients to scale their business via programmatic DOOH outside of China for the first time.
“We look forward to collaborating with our new partner at Hivestack to leverage their market-leading programmatic technology and global network of DOOH inventory to offer our clients a way to precisely engage worldwide audiences outside of the home,” said Yuan.
Just recently, Hivestack has partnered with BlueFocus Media, to enable Chinese brands to plan, activate, and measure DOOH campaigns programmatically via the Hivestack demand-side platform (DSP) from within China to outside China and all over the world.
