South Korea – Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres, to offer brands, agencies and omnichannel DSP’s the opportunity to buy their premium DOOH inventory programmatically through the Hivestack Supply Side Platform (SSP).
Through this partnership, Hello Media will be able to drive additional revenue via programmatic DOOH campaigns, from both local advertisers in Korea and global advertisers looking to target audiences across their 1,800 screens in over 1,200 hospitals in Korea. Hello Media’s advanced hardware technology offers the opportunity for traditional out of home (OOH) advertisers to expand into the DOOH landscape and with Hivestack’s truly programmatic, global marketplace, advertisers across Korea will be able to optimize the scope of programmatic DOOH advertising at a global scale.
Kyuhan Lee, CEO of Mobin, Hello Media, shared, “We are thrilled to partner with Hivestack, the leader in programmatic DOOH globally. We are planning to expand into various media channels in the future, and we look forward to expanding our partnership with Hivestack to launch numerous campaigns for clients both within Korea and internationally.”
Yoonseung Jekal, director of publisher development, Hivestack, Korea, commented, “It is a very exciting time for the OOH market in Korea and we are excited to partner with Hello Media to accelerate the adoption of programmatic DOOH in the market. Hivestack is at the forefront of digital transformation globally and with our market-leading technology, combined with Hello Media’s impressive array of Healthcare inventory, we can deliver incredible outcomes for domestic and international advertisers looking to reach audiences across the region.”
