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Heinz launches first-ever ‘Heinz Tomato Ketchup Burger’ in SG to celebrate International Burger Day

Jean Cabico - May 28, 2021

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Singapore – To celebrate  International Burger Day on 28 May, Heinz has officially launched its first-ever ‘Heinz Tomato Ketchup Burger’, with the aim to elevate the taste of everyday hamburgers.

Done in exclusive partnership with restaurant chain Fatburger, the new ‘Heinz Tomato Ketchup Burger’ uses the brand’s own sun-ripened tomatoes, with no artificial colors, flavors, or preservatives. 

“Every layer of this new extraordinary burger will be bursting with rich flavor and quality that comes from Heinz Tomato Ketchup,” said the brand.

The new burger by Heinz will be running for a limited time only, starting from 28 May to 30 May, and is available in Fatburger branches. It will also come with a small bottle of ketchup to mark the occasion. 

Andita Rasyid, the head of marketing of ASEAN trading at Heinz, shared that they wanted to create the ultimate burger to celebrate one of the best days of the year. 

“In tandem with Fatburger, we’re delighted to bring ketchup lovers in Singapore the world’s first-ever ketchup burger one they can relish within the safety and comfort of their own homes,” said Rasyid. 

Furthermore, from 28 to 30 May 2021, Heinz will also be hosting a social competition for members of the public to take part and win their own burger kit consisting of a bun, patty, cheese, and bacon, along with a small bottled ketchup 1.5oz. 

Ketchup fans will only have to take a picture or video telling ‘how they are ketchup krazy without telling them they are ketchup krazy’, tag the ketchup brand, and upload it on Instagram.