Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured ANZ
No posts found

Havas Media launches e-commerce offering to aid marketers

by Teddy Cambosa

-

April 6, 2022

Havas Media launches e-commerce offering to aid marketers

Australia – Global communications agency Havas Media has launched an e-commerce offering called Havas Market, which is focused on creating effective, digital shopping experiences that generate incremental revenue for clients. Said offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.

Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring e-commerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.

Virginia Hyland, CEO at Havas Media Group says, “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online. Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.” 

She added, “Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”

The launch of Havas Market is a new development for Havas Australia and comes at a critical time as brands are rapidly shifting their focus to online sales.

Managing Partner Dan Johns, who is leading Havas Media Group’s digital performance, data and technology teams, commented, “Central to the proposition is Havas Market Forecast. The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces. The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth.”

Through the new offering, Adam Steward now has the designation of head of performance and e-commerce. Speaking on his expanded role, he said, “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers. The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more interconnected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes.”

Related Tags E-commerce Australia Havas Media Havas Market
Share this article

Related Articles

View All
Havas-Media-Group-and-DoubleVerify
Marketing Featured ANZ
Havas Media Group to first activate DoubleVerify’s propriety metric amongst media agencies in AU
February 18, 2022
By Jean Cabico
Jay Lim appointed as new COO for Havas Media Group PH
Marketing Featured Southeast Asia
Jay Lim appointed as new COO for Havas Media Group PH
February 4, 2022
By Teddy Cambosa
Daniel Tozer Havas Media
Marketing Featured ANZ
Havas Media AU appoints Daniel Tozer as new trading director
December 9, 2021
By Jean Cabico
Momentum Energy and Haves Media
Marketing Featured ANZ
AU energy firm Momentum Energy appoints Havas Media to expanded role
October 13, 2021
By Jean Cabico
havas media carolyn keegan
Marketing Featured ANZ
Havas Media Group unveils appointment for newly created role ad operations director
August 31, 2021
By Jean Cabico
havas media group cmo francis coady
Marketing Featured ANZ
Havas Media Group Australia names inaugural CMO
May 6, 2021
By Jean Cabico
No posts found

Featured Articles

View All
Top Stories for March: Social commerce startup in PH comes out on top
Main Feature Marketing APAC
Top Stories for March: Social commerce startup in PH comes out on top
March 31, 2022
By MARKETECH APAC
Expert Up Close: The women leaders of Society Pass
Main Feature Marketing APAC
Expert Up Close: The women leaders of Society Pass
March 30, 2022
By Christian Calma
MARKETECH APAC spotlights inspiring female industry leader in APAC with 'Empowered Women' content series
Main Feature Marketing APAC
MARKETECH APAC spotlights inspiring female industry leaders in APAC with 'Empowered Women' content series
March 24, 2022
By Christian Calma
Beyond technicalities and features: How brands execute their ideal tech communications
Main Feature Technology Global
Beyond technicalities and features: How brands execute their ideal tech communications
March 23, 2022
By Teddy Cambosa
Inner State Citi and UnionBank
Main Feature Marketing Southeast Asia
Retail banking in PH: Why Citi matters to UnionBank
March 22, 2022
By Jean Cabico
This report tells you what you need to know about consumer perception towards social ads
Marketing Featured Partners APAC
This report tells you what you need to know about consumer perception towards social ads
March 18, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin