Singapore – Havas Media Group has officially appointed the General Manager of Arena Media Singapore, Leroy Lim. In his role, he will lead the agency’s integrated & digital media operations, agile communication planning approach, data proposition and new business.
Lim is tasked to build on this momentum to chart an impactful growth story for Arena Media, under the leadership of Russell Lai, newly appointed Chief Commercial Officer of Havas Media Group.
Havas Media Group’s Chief Commercial Officer, Russell Lai, said, “Arena Media is autonomous in its innovation and vision but fully integrated with our capabilities on a group level. I am confident Leroy will continue its great track-record in tackling marketing and communications through technology and a different perspective.”
On the regional front, Lim continues to drive the regional growth and international business of the group, through the deployment of Media Experience (MX) planning framework. An approach that facilitates clients in building meaningful brands through media experiences. It was a role which he took on when he first joined the agency and will continue to drive this function under the stewardship of Jacqui Lim, CEO of Havas Media Group & Chief Growth Officer (SEA & North Asia) of Havas Group.
Jacqui Lim, CEO of Havas Media Group and chief growth officer (SEA & North Asia) of Havas Group, commented, “Leroy has been a strong asset for our group across both local and regional businesses. And it’s always heartening to see our talent in the group flourishing and stepping up to bigger opportunities while still working as one under the multi-agency and multi-disciplinary Havas Village. We’re all looking forward to writing the new chapter together as a leadership collective.”
According to Lim, Arena Media has always differentiated itself with its data driven expertise and digital first strategies. Embedded in this vision are the commitments of relevance, performance, transparency and proprietary data curation for clients. “I’m looking forward to working alongside my teams and the rest of the Havas Village disciplines to deliver further growth and great results for our business,” added Lim.