Australia – Havas Group’s specialist entertainment communications and PR agency Organic Pacific has strengthened its line-up with four new hires, including Nathan Dann as head of entertainment, Emily Macgroarty and Lauren Patterson as account managers, and Alexander Hon as the new account coordinator.
The addition of new hires comes as the agency continues its pursuit of delivering results on projects of all sizes to the highest standards, ensuring that clients return again and again.
In his role as head of entertainment, Nathan Dann will head up and run the newly won Netflix account in the region. He is an entertainment industry stalwart and senior publicity expert, joining Organic after more than six years at Universal Pictures International, where he was Publicity Manager.
Dann has spent the majority of his solid PR career in entertainment, with stints at Warner Music, Nine Publicity, and most recently, Universal Pictures.
Of his new role, Dann says, “We live in exciting times, where the landscape of how we consume entertainment is shifting daily, and communications strategies need to be creative and adaptive, and companies like Netflix are leading the way.
“It’s an exhilarating time to join Organic, with the Australian office being in a period of significant growth. I look forward to doing great work with the team at Organic,” he added.
On the other hand, Emily Macgroarty and Lauren Patterson would both be taking on the role of Account Managers.
Macgroarty comes from a background in public relations agencies and has worked on the client side in Brisbane. Meanwhile, Patterson has almost five years of working experience at Premier London, a creative communications agency for entertainment, arts, and culture.
Finally, Alexander Hon, a recent PR graduate, will complete the team as the new account coordinator.
The addition of new hires comes after Havas Group’s significant recent new business win in a series of high-profile client wins across Australia in 2023, including companies such as Netflix, Universal Pictures Content Group, BMG Records, Sony Pictures, Roadshow Films, Alliance Francaise French Film Festival, and running the PR and communications for SXSW Sydney in October, the first time a SXSW® event—the famed Austin, Texas, innovation conference and cultural festival—has been held outside of North America in its 37-year history.
Organic Pacific Managing Partner Annabelle Gigliotti says that she is thrilled and looking forward to the work that they will do with the new hires of experts she made.
“Coming up to our second year for our Australian operation, it’s been incredibly gratifying to confirm there was a real need in the local market for Organic’s global expertise in entertainment comms. With our win locally, Netflix is now a global client, having been with our UK branch for EMEA comms for a decade,” she added.
