Sydney, Australia – The popular tech and media event South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.
Collaborating with the festival since the initial Australian announcement last year, Present Company take the lead on brand, creative and social, while Thinking Loud are managing the PR across culture, music, and gaming media. Organic Pacific are working in conjunction with Thinking Loud, and are responsible for Australian screen, business, and technology media.
Globally, Organic international teams will manage domestic US and European communications, with Red Havas Singapore acting as the PR lead for the Asian markets.
SXSW Sydney is a week-long event where tech and innovation, games, music, and screen industries will converge with culture for unexpected discoveries. From a grassroots start in Austin Texas in 1987 to a new, second home in Sydney, SXSW Sydney is set to be a new experience for the event’s 37-year run.
Colin Daniels, managing director of SXSW Sydney said, “SXSW has a 37-year history as the unmissable industry conference and showcase for innovators and creative leaders. In October the event will land in Sydney, Australia for the first of what will be a vibrant annual event for the harbour city.”
He added, “The undertaking of producing an event of the cultural importance of SXSW Sydney, and the global scale, requires an international team of experts, and we couldn’t ask for better partners than the pros at Present Company, Thinking Loud, Organic and Red Havas to support our goals.”
