Sydney, Australia – Digital experience management platform Sitecore has appointed Gus Quiroga as its new area vice president for Australia, tapping the experienced technology leader to help companies to accelerate their growth via content, data, and online commerce.
The appointment of Quiroga will add significant experience in the technology-based customer experience market, and enable businesses to exceed the constantly changing experience expectations of customers and citizens across all digital channels.
In the new role, Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia, working closely with key technology alliance partners, and ensuring that the company’s suite of software delivers for businesses.
Prior to joining Sitecore, Quiroga was general manager APAC and financial services VP for the Mobiquity division of software services firm Hexaware Technologies. He was also formerly director of Microsoft’s Azure Data and AI business unit.
Quiroga has also worked for IBM as head of cognitive applications in its financial services and retail business, where he led the sales and customer services team for blockchain, AI, data analytics, campaign automation, supply chain automation and cognitive analytics software.
“Sitecore has a tremendous history in content, and they have taken it to another level in recent years by making acquisitions that make them a powerful force across customer experience and digital commerce,” said Quiroga.
He added, “My career has been about working with customers to improve their brand experience, and I am looking forward to making an impact for enterprises in Australia.”
Joey Lim, Sitecore’s president for Asia-Pacific and Japan, also said, “Gus has tremendous implementation skills and understands the challenges that all brands have in needing to move at speed and scale to achieve their business growth objectives.”
Lim likewise remarked that the Sitecore team believes in Quiroga’s ability to tackle complex business and technology challenges and translate them into significant customer experience outcomes that would benefit brands in Australia.
Quiroga’s appointment follows Sitecore’s launch of its XM Cloud Components, which was aimed at empowering brands to deliver seamless and personalised customer experiences.
