GroupM appoints Aimee Buchanan as CEO for ANZ


Sydney, Australia – GroupM, the media investment arm of WPP in ANZ, has recently appointed Aimee Buchanan as the company’s CEO for Australia and New Zealand, where she will lead the network of agencies under GroupM including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast, Xaxis and Sightline.

Buchanan has been CEO of media communications agency OMD since 2016 and sits on both the Media Federation of Australia (MFA) and social purpose organization UnLtd boards. Her career spans more than 20 years in media agencies. In her time at OMD, the agency has grown to become a well known agency in Australia, hence Buchanan has been a leading voice shaping the Australian media landscape and driving progress around brand responsibility and diversity and inclusion.

Speaking about her appointment, she said, “I am excited to take on the new role at GroupM and believe they are uniquely placed to influence how media drives growth for clients’ businesses and shapes society. I look forward to working alongside the GroupM leadership and the broader team to set GroupM up for a bright future.”

She also mentioned that she has loved every step of the journey with the OMD team and that she is proud of what they have built and achieved together. 

“A big thank you to all of the OMDers across the nation, our clients and partners for all their support over the last 10 years,” Buchanan added.

Meanwhile, Ashutosh Srivastava, APAC CEO at GroupM and acting CEO at GroupM Australia, commented that Buchanan is ‘an exceptional agency leader with a phenomenal track record and an intimate knowledge of what clients need, and how agencies and their people thrive’. 

“She is a truly visionary leader, whose priorities and integrity align with ours. She is client-obsessed and always puts her people and culture first,” Srivastave stated.

He added, “GroupM’s purpose is to harness intelligence and imagination to create, integrate and scale breakthrough ideas that help businesses leap forward. Aimee is the perfect person to lead GroupM’s ambitious program of change, enable our agencies to succeed and enhance their capabilities to meet current and future client needs and drive faster growth in the business.”

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