Tag: WPP
![[Report] Ogilvy Power of Proof](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Ogilvy-Power-of-Proof.jpg)
Singapore – Nearly half (48%) of consumers across Asia-Pacific stop purchasing from a brand after losing belief in it, according to a new study from Ogilvy, highlighting the commercial impact of declining consumer trust in an increasingly complex information landscape. The inaugural 2026 APAC Believability...
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
United Kingdom – JLR has appointed WPP as its global growth partner, bringing together WPP’s creative talent, AI capabilities, data and technology with JLR’s in-house marketing teams worldwide to drive its modern luxury brand portfolio forward. The partnership brings Range Rover, Defender, Discovery...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
India – Saffola Gold has launched a digital Mother’s Day campaign in India that highlights how mothers often conceal their own health discomforts in an effort to avoid worrying their families. The campaign is built around the theme of mothers as the “World’s Best Liars”, and focuses on what the brand...
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
In the report, it noted that advisers at Goldman Sachs are exploring strategic options for Burson, which could pave the way for an eventual sale.
The Estée Lauder Companies appoints WPP as first global media partner as ‘One ELC’ model takes shape
The move forms part of the company’s broader transformation programme aimed at enabling faster decision-making, more disciplined execution, and scalable growth across its global business.
![[Feature] Scoot x Spiderman INTERVIEW](https://marketech-apac.com/wp-content/uploads/2026/07/Feature-Scoot-x-Spiderman-INTERVIEW.webp)