Tag: WPP
United Kingdom – JLR has appointed WPP as its global growth partner, bringing together WPP’s creative talent, AI capabilities, data and technology with JLR’s in-house marketing teams worldwide to drive its modern luxury brand portfolio forward. The partnership brings Range Rover, Defender, Discovery...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
India – Saffola Gold has launched a digital Mother’s Day campaign in India that highlights how mothers often conceal their own health discomforts in an effort to avoid worrying their families. The campaign is built around the theme of mothers as the “World’s Best Liars”, and focuses on what the brand...
According to the companies, the expanded mandate was awarded after a global pitch process that lasted more than 12 months.
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
![[Appointment] KFC & Pizza Hut x WPP](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-KFC-Pizza-Hut-x-WPP.jpg)
Singapore – WPP Media has secured the integrated media mandate for KFC Singapore and Pizza Hut Singapore, following a competitive pitch, tightening its grip on one of Southeast Asia’s most aggressive advertising sectors. The win hands WPP Media responsibility for media strategy, planning, and buying...
In the report, it noted that advisers at Goldman Sachs are exploring strategic options for Burson, which could pave the way for an eventual sale.
The Estée Lauder Companies appoints WPP as first global media partner as ‘One ELC’ model takes shape
The move forms part of the company’s broader transformation programme aimed at enabling faster decision-making, more disciplined execution, and scalable growth across its global business.
Japan – In its latest industry wink, Tokyo-based independent agency UltraSuperNew is offering an unexpected internship—this time to WPP CEO Cindy Rose. In a press release, the agency announced a three-month internship at its Tokyo headquarters, describing the offer as made “in a spirit of genuine generosity”,...
United Kingdom – After a year marked by declining revenue and margin pressure, WPP has announced a bold restructuring plan to dismantle its holding company model, deliver £500m in cost savings and rebuild growth through a fully integrated, AI-enabled operating structure. The multi-year strategic plan,...
