Xaxis appoints new GM for Japan


Tokyo, Japan – GroupM’s outcome media specialist company Xaxis has appointed Leanne Bowles as the new general manager for Xaxis Japan, where she will drive the growth of programmatic advertising in a highly-wired Japanese market while managing the agency’s relationship with its growing pool of clients.

She brings ten years of experience within the GroupM network, including over four years with Xaxis Asia Pacific before moving to Mindshare China where she held the position of partner for investment strategy for over three years, creating, delivering, and executing proprietary solutions to drive value for her clients.

Prior to her appointment, Bowles previously led the Mindshare Balance Champions initiative in China to raise awareness and support colleagues on their well-being journey. She will leverage her experience in Mindshare’s DEI (Diversion Equality Inclusion) Council to further drive Xaxis’ initiatives and instill a value-driven organization that celebrates diversity.

She will report to Arshan Saha, CEO for Xaxis Asia-Pacific and Michael Beecroft, CEO at Xaxis Northeast Asia.

“I’m incredibly excited to be returning to the Xaxis family, and am looking forward to working together with Arshan Saha and Michael Beecroft once again. . In an era where leaders need to take charge and foster a culture of work-life balance, diversity and inclusion. I’m honored to have the opportunity to drive this in my role in Japan,” Bowles said, regarding her appointment.

Saha, meanwhile, said that Leanne is incredibly talented and that they are thrilled to have her back at Xaxis. He added that Bowles’ experience in growing teams and delivering outcomes for clients, combined with Xaxis’ AI in programmatic and creativity, will bring incredible value to the company’s operations in Japan.

Beecroft added, “Leanne has proved herself as an invaluable member of the GroupM family, whether in Xaxis or Mindshare. Her knowledge and diverse experiences from across the GroupM network will empower her for this role as General Manager at Xaxis Japan. Importantly, Leanne is also extremely passionate about championing female leaders, and inspiring people like her will truly make a difference in our industry.”

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