Tag: GroupM
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
Indonesia – GroupM Indonesia has appointed seasoned marketing leader Sri Widowati as its new chief executive officer, tasking her with spearheading growth and strengthening client-focused innovation. Widowati joins GroupM Indonesia from Danone, where she spent four years as vice president of marketing....
Media investment company GroupM welcomes Crisela Magpayo-Cervantes as its new chief executive officer for the Philippines, marking her return to the group since previously working with its agency, Mindshare.
Himanshu served as GroupM’s CEO for the region beginning in May 2023. Prior to this, he was the CEO of GroupM Indonesia and then expanded his role to also include the Thailand and Vietnam markets.
GroupM, WPP’s media investment group, has been named L'Oréal Korea's media partner of record, responsible for all media planning and buying activities.
As part of the expanded partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms.
The changes expand the remits of Mindshare, Wavemaker, and EssenceMediacom’s regional agency leaders to include responsibility for critical GroupM-wide functions and capabilities.
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
Following their partnership launch last year, GroupM, WPP’s media investment group, has fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool, resulting in carbon emission reductions equivalent to charging over 15 million smartphones.
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