Grasp the potential of conversational commerce in customer experiences with this in-depth report

Singapore – In a world of accelerated uncertainty, the future of customer experience(CX) innovation will be driven by brands that go beyond mere transactional interactions, focusing instead on creating relationship-based experiences that align with delivering customer value and fulfilling trusted customer preferences to achieve business goals.

That being said, this shift in innovation is brought about by digital-native customers today who are demanding greater value, more memorable and immersive experiences, as well as greater control over how they engage with brands, becoming equal stakeholders in the CX ecosystem.

To help navigate through this phenomenon, global cloud communications platform Infobip, with market intelligence firm IDC, have teamed up with MARKETECH APAC to present the report, ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’, providing guidance to marketers and brands on how to get started and accelerate the journey towards customer-centric business resilience.

‘Revolutionizing Customer Experience through the Power of Conversational Commerce’ discusses the rising role of conversational commerce and omnichannel communication platforms in delivering a superior and contextualised customer experience throughout the APAC region.

The report highlights the value of conversational commerce in customer-centricity by giving readers an overview of its significance, showcasing how the future of CX is efficiently redefined through fostering meaningful engagements by using methods such as leveraging conversational mediums and communication platform as a service(CPaaS), showing examples of its use and effectiveness in the current industry.

Furthermore, the report also gives insights as to how marketers and brands can future proof their business through current and future advancements in conversational commerce, as well as the right standards for choosing a partner to embark with on the conversational commerce journey.

Lastly, several touchpoints for the utilisation of conversational commerce are explored geographically across APAC, displaying the industries encompassed as well as its nature of use across different markets in the region.

Teddy Cambosa, regional editor at MARKETECH APAC, said, “As businesses navigate the digital realm, the art of meaningful conversation becomes the brushstroke that paints lasting impressions. In the canvas of customer experience, the brush of dialogue not only shapes transactions but also crafts relationships. In this ever-changing business landscape like this, this report offers actionable insights for businesses to recognise the power of conversational commerce, which in turn paints a portrait of personalised service, resonates in the hearts of customers, and creates a masterpiece of loyalty and satisfaction.”

To access the report, you may download ‘Revolutionizing Customer Experience through the Power of Conversational Commerce’ here.