Sydney, Australia – Google is giving recognition to IT professionals who have kept “the world working” through a new global campaign, created together with customer experience agency, Apparent.
Google Chrome Enterprise in particular, has given recognition to IT professionals to put the spotlight on IT professionals’ stories by showcasing how they kept the world connected, learning and working through their initiatives in allowing organisations to work remotely, connecting families with loved ones and giving students access to virtual classrooms, and so much more when the pandemic swept the globe.
The ‘Leaptakers’ video campaign features testimonies of those who were affected by the pandemic and how humankind have taken great leaps throughout history. Now, the IT pros, whose endeavours and innovation often remain invisible, are being recognised for the rightful credit they deserve.
New York-based director Christian Padron and production company Scheme Engine were engaged to capture these inspirational stories, which were then turned into films and written articles.Michelle Turchini, executive creative director at Apparent , commented, “As the pandemic hit and the world scrambled to different ways of working, learning and connecting with loved ones, it was IT professionals who overcame some of the most difficult challenges to enable ongoing communication seamlessly and at scale.
“The Leaptakers stories are just a small celebration of the challenges they faced, the solutions they built and the impact they’ve had on the lives of people across the globe, recognising the vital and ongoing contribution they made and continue to make every day,” Turchini added.
Apparent, which has worked with Google since 2012, embarked on a global search, engaging the IT community, harnessing partners and internal audiences and enlisted advocates through social media to get their personal stories of how they kept the world working during the pandemic.
Five were chosen among thousands of potential unique stories, including Life Lines in the United Kingdom, a project to provide virtual visits between critically ill patients and their loved ones during the pandemic, facilitating more than a million minutes of calls from 180 UK hospitals to loved ones around the world. Meanwhile, in the US, Achievement First helped children thrive when schools closed their doors, delivering 2,800 education professionals and 15,000 children across three states with access to technology. Product Marketing Lead from Google Chrome Enterprise, Steve Ervin, added, “During a time of incredible disruption, the IT Leaptakers stepped up to ensure the world was connected and kept working. Often going unnoticed, this campaign recognises the importance and significance of these professionals and their notable achievements.”
Apparent further extended the campaign, through social media amplification, with a way to find and celebrate the Leaptakers by sending a customised thank you to IT teams, so not only would they feel more visible, but more appreciated, too.
