Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Global
No posts found

Google Cloud teams up with NCSOFT to deploy AI-powered player experiences

by Brandon Yulolo

-

December 14, 2023

Google Cloud teams up with NCSOFT to deploy AI-powered player experiences

Seoul, South Korea – Google Cloud announced that NCSOFT, a global game developer and publisher, will be using Google Cloud’s AI infrastructure to power its in-house large language model (LLM) set, VARCO LLM.

Through Google Cloud’s LLM, NCSOFT will be developing a variety of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 

This latest collaboration builds NCSOFT’s long-standing relationship with Google Cloud, and the company has continued to steadily expand its global services and advance technology using Google Cloud solutions such as Vertex AI and BigQuery.

Previously, NCSOFT leveraged Google Cloud Tensor Processor Units (TPUs) to develop VARCO LLM and has been training its models for the past year. By utilising Google Cloud TPUs, NCSOFT was able to optimise performance and cost of large-scale AI training workloads.

Speaking on this partnership, Lee Yeon-soo, head of NLP Center, NCSOFT, said,  “NCSOFT has been a leader in bringing AI technology to the gaming industry for over a decade. We are committed to using AI to create new and innovative experiences for our players. We look forward to continuing our partnership with Google Cloud to further explore the potential of generative AI in games.”

Meanwhile, Jack Buser, director for games, Google Cloud, commented, “Through this partnership, NCSOFT is able to bring new kinds of immersive experiences to players, underpinned by our powerful AI infrastructure that makes it easy to train and scale VARCO LLM.”

Related Tags Technology Gaming Google Cloud LLM NCSOFT aipowered
Share this article

Related Articles

View All
NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
Technology APAC
NCS, Google Cloud to accelerate digital transformation in APAC in new partnership
December 11, 2023
By Teddy Cambosa
MARKETECH APAC (8)_11zon (1)
Technology Southeast Asia
Klook, Google Cloud collaborate to optimise customer engagement with AI
November 22, 2023
By Azunta Gaviola
MARKETECH APAC (1)_11zon (1)
Technology South Asia
IPG Mediabrands, Google Cloud advances workplace productivity with My Bot
November 16, 2023
By Azunta Gaviola
Kumu, Google Cloud collaborate to build AI tools for content creation assistance
Platforms Southeast Asia
Kumu, Google Cloud collaborate to build AI tools for content creation assistance
September 27, 2023
By Teddy Cambosa
WhatsApp Image 2023-09-11 at 11.48
Technology Global
Sprinklr teamed up with Google Cloud to enhance its AI capabilities for unified CX
September 11, 2023
By Gian Japsay
IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms
Technology Global
IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms
August 28, 2023
By Teddy Cambosa
No posts found

Featured Articles

View All
NewWNCONF
Marketing Featured Southeast Asia
MARKETECH APAC completes “What’s NEXT” hybrid conference series with launch in Singapore, Philippines
November 3, 2023
By Teddy Cambosa
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Marketing Featured Southeast Asia
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
October 25, 2023
By Brandon Yulolo
Programmatic-WN-_1_
Technology Partners Global
What's NEXT: The programmatic supply chain for 2024
October 9, 2023
By MARKETECH APAC
It’s Time To Activate Your New Programmatic Supply Chain
Technology Partners APAC
It’s time to activate your new programmatic supply chain
October 5, 2023
By MARKETECH APAC
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
Marketing Featured ANZ
How the New Zealand on-ground activation scene aims to regain momentum in a post-pandemic time
September 8, 2023
By Teddy Cambosa
How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
Marketing Partners Southeast Asia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
September 1, 2023
By Teddy Cambosa
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin