Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot.
In this collaborative endeavour, Klook seeks to understand the intricacies of the local market as well as its distinct brand voice, using Google Cloud’s PaLM 2 to translate its activity content in ten languages. It then extends its capabilities, encompassing content creation and K.AI chatbot.
Said project focused on ensuring that Google Cloud’s generative AI translation activity is accurate, facilitating language proficiency on the materials including Bahasa Melayu and simplified Chinese that were increasingly tailored to the team’s desired outputs.
As a result, the local nuance and efficiency of translations improve with every iteration, giving Klook the confidence to scale its efforts across all activity-related content. It also excelled in preserving the nuanced tones and voices specific to each local market, a success recognised and scored by Klook’s team of linguists and brand marketers specialising in localization.
Talking about the collaboration, Bernie Xiong, CTO and co-founder at Klook, shared his insights about the collaboration, stating, “We take great pride in being in-destination experts, from the moment our travellers begin their discovery of their dream holiday to the moment they book with Klook and ultimately throughout their in-destination experience. We are committed to make this entire journey seamless, effortless, and in the language that best suits our travellers’ preferences.”
“Our pilot proved that with Google Cloud’s generative AI capabilities, we can deliver this complete brand experience at scale without any compromise on content quality or accuracy. We will continue to innovate, bring new advancements for a more engaging platform, and solidify our standing as the brand of choice for travellers in Asia and beyond,” he added.
Furthermore, Klook aims to extend its use of Google Cloud’s generative AI beyond translation, incorporating the K.AI chatbot to enhance data security and interaction accuracy in diverse customer services.
This is in line with the company’s goal to implement PaLM 2 for content generation, streamlining vendor onboarding by automatically generating concise descriptions and details about activities. These advancements aim to improve overall internal employee productivity and contribute to a more efficient operational workflow at Klook.
Meanwhile, Kathy Lee, managing director at Google Cloud in North Asia, said, “Klook’s use of generative AI has the potential to significantly boost both internal productivity and customer engagement, enhancing the uniqueness of their brand and value proposition while also strengthening trust and security for their customers.”
“They’ve already gained a crucial first-mover advantage in personalising and localising travel experiences with generative AI, and we look forward to our continued collaboration to further strengthen their digital leadership with cloud and AI across their business,” she concluded.
