Jakarta, Indonesia – Froyo Story, an agency under digital holding ALVA, has been appointed as digital agency partner by Indonesian banking and financial services company OCBC NISP. The mandate will be for a 12-month period.
Amir Widjaya, OCBC NISP’s head of marketing and lifestyle business division, said, “The appointment was made to assist the bank in achieving its purpose – to encourage Millennials and Generation Z to be more financially fit through fresher, more creative, and more relevant approach.”
The mandate will see OCBC NISP and Froyo Story creating a plan with a digital manoeuvre strategy that applies a creative, novel concept. This creative approach will be a key to achieving the bank’s grand mission. The digital campaign is about to involve Millennials and Generation Z through various social media channels by means of a number of creative and distinctive digital activities.
Zehrina Riskyankeiko, director of Froyo, commented, “We are pleased to welcome the second quarter of the year by signing a partnership agreement with one of the largest banks in Indonesia, OCBC NISP.”
