What's NEXT 2023 horizontal banner

Booking.com adds Klook to its attraction partner roster

  • The marketing industry faces frequent unprecedented changes, and it’s always a challenge to adapt to it. Lead or join the conversations in this 4-month knowledge-sharing festival, What’s NEXT 2023! Find out how!

Singapore – Digital travel agency Booking.com has announced a long-term strategic partnership with Klook, a travel and leisure e-commerce platform, to enable travellers to access Klook attractions directly on Booking.com.

The new global partnership will connect travellers on the go with seamless access to an even greater range of attractions and things to do, all instantly bookable on Booking.com. 

Booking.com said that Klook is the latest attractions partner to integrate with the platform. Klook experiences are now live in over 175 cities, across over 30 markets on Booking.com, and the majority of these are available in Asia and Oceania.

Matthias Schmid, SVP for the trips division at Booking.com, shared that this year was an important year for travel, as borders are opening up, restrictions are easing, and travellers are once again travelling – and showing more enthusiasm and vigour than ever before.

“What a time to be partnering with Klook, a well-known, highly respected household name for travel and experiences, particularly in the Asia Pacific, where this new partnership will significantly increase our coverage and offering within the region. We’re very excited about this collaboration and all the new attractions and experiences we can now provide,” said Schmid.

Meanwhile, Wilfred Fan, chief commercial officer at Klook, commented that they are delighted to partner with Booking.com, connecting their user base to the amazing and unique experiences that the Asia Pacific region has to offer. 

“Cross-border travel in the Asia Pacific is just taking off, and this partnership will enable our merchants to reach an even larger customer demographic globally and accelerate travel recovery in the region,” said Fan.

Share this story