Singapore – foodpanda, which has been one of the leading platforms in food delivery in Asia, especially this pandemic, has unveiled a partnership that will see it innovating the core of its value proposition.
Partnering with Chinese tech giant Xiaomi, the food delivery platform will now move to offer a wide range of consumer electronics and appliances for on-demand deliveries on foodpanda shops in Singapore and Thailand.
The partnership is Xiaomi’s first q-commerce in Asia outside of China. Foodpanda will be offering Xiaomi’s products ranging from smart devices, audio, and mobile accessories, to household appliances, and will be delivered to homes within 30 minutes.
Abhishek Sahay, foodpanda’s senior director of New Verticals, noted that beyond traditional e-commerce, brands are now already looking for the next phase of growth, and with q-commerce, foodpanda shops provide a new way for retailers to deliver their products to customers almost instantly.
“We’re proud to be Xiaomi’s first quick commerce partner in Asia, helping them connect more instantaneously with their customers in the region,” said Sahay.
In July this year, foodpanda has entered MARKETECH APAC’s Top 5 Stories for its tie-up with Unilever.
During the interview, Sahay shared how the platform has always been eyeing to be more than what it is through foraying to new verticals.
“We are no longer just a food delivery company. We are expanding into new verticals. In terms of future plans, we definitely have a long way to go, specifically on quick commerce. And as we think of expansion, we have three different ways. One is we want more and more stores. Secondly, we think of new country expansion, launching in Japan, Cambodia, and Myanmar. And the third is category expansion.”
In addition to currently listing Xiaomi products on foodpanda shops in Singapore and Thailand, the foodpanda app is also pre-loaded in new Xiaomi mobile phones in 10 markets across Asia, which includes Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, and Bangladesh, Laos, as well as Cambodia, and Myanmar.
