Singapore – Online delivery platform foodpanda has announced the appointment of Jaslin Goh as its new vice president of marketing for APAC

Based in Hong Kong, Goh will be taking over from Anna Znamenskaya, and will be reporting to John Fang, CEO of foodpanda

In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.

Taking up this role with over 20 years of experience, Goh was previously the chief marketing officer for mobile payment service PayMe at HSBC, heading the marketing, design and customer experience functions. 

Prior to that, she also held senior marketing positions in HSBC’s Wealth & Personal Banking function, WeLab, and Shangri-La Group.

Speaking on her own appointment, Goh said, “I’m super excited to join the Foodpanda family with its unique blend of Tech x qcommerce x F&B across 11 strong and flavorful markets. Food reflects the soul and unique idiosyncrasies of each market. I’m proud to become part of a business where we bring food and people together, through technology, yet in a grassroot, grounded way and is the glue for the cultural fabric for Asia’s best cities.”

Johor Bahru, Malaysia – Online delivery platform foodpanda has launched its newest Smart Rider bags solution that features cutting-edge digital-out-of-home (DOOH) advertising technology to expand audience reach and visibility in Malaysia.

The Smart Rider bags transcend the limitations of traditional billboards and redefine how advertisers engage with their audiences, offering scalable and programmatic DOOH advertising solutions for foodpanda’s partners.

This first-of-its-kind product aims to enhance panda ads’, foodpanda’s integrated advertising solution, offering a full-funnel and omnichannel experience to its brands and partners. 

With the Smart Rider bags, the online delivery platform ensures that their partners reach customers more effectively and bridge the offline-online gap via multiple touchpoints.

foodpanda has also integrated the innovative measurement tool, LUMOS Intelligence, into the new bags to track the impact of DOOH advertisements in real-time. The integration of LUMOS’ proprietary audience intelligence engine will help advertisers track accurate and measurable campaign insights.

Advertisers planning to partner with foodpanda in this new technology will have access to a live dashboard displaying the routes taken by delivery partners at each point in time and a heat map showing the demographics of the ad viewers. With LUMOS’ programmatic advertising capabilities and agile optimisation strategies, advertisers will be able to identify customer profiles and retarget ads on their smartphones through online channels within the delivery partners’ vicinity.

The new Smart Rider bags will roll out this November on the backs of the foodpanda delivery partners in Johor Bahru. foodpanda is also planning to add capabilities for precise geo-targeting to the Smart bags by the first quarter of 2024. 

This new advertising solution from foodpanda’s panda ads is expected to open a new realm of cost-effective, data-driven advertising for advertisers. 

Santiago de la Torre, head of advertising and partnerships at foodpanda Malaysia, said, “With the implementation of this technology, we are able to solve some of the main pain points that advertisers have when investing in DOOH, which mainly are limited reach and visibility, lack of real-time accurate performance data, and the inability to close the funnel and bridge the efforts between OOH and online digital campaigns.”

Commenting on the launch, Eric Fan, founder and CEO of LUMOS, also shared, “The growing demand for convenience has led to a surge in online food orders, subsequently prompting p-hailing riders to go around the city for timely deliveries. Recognising this trend, we seized the opportunity to collaborate with foodpanda to introduce programmatic IoT-enabled LED screens on the bags of their delivery partners while providing scalable AdTech solutions to an area where out-of-home advertising remains fragmented to increase advertisers’ exposure rates.”

“Our capability to offer real-time targeting and audience measurement is poised to be a game-changer, not only for foodpanda but also for advertisers seeking to reach increasingly diverse and segmented audiences,” Fan added.

Singapore – Online food delivery platform foodpanda has announced the appointment of John Fang as its new CEO to lead and grow the business in the APAC region. 

Fang will succeed Jakob Angele, former foodpanda CEO for APAC who served for nine years in the company, six years of which as the CEO. 

In his new role, he will continue to lead and grow foodpanda’s business, staying focused on bringing value and purpose to the food and grocery delivery ecosystem that foodpanda serves. 

Fang has been with foodpanda for six years, taking various leadership roles since he joined in 2017. He served as CEO for foodpanda Taiwan in 2017 and most recently held the position of chief international officer at Delivery Hero, where he managed business operations across foodpanda’s 11 markets.

Prior to joining foodpanda, he also served as the chief operations officer for global e-commerce marketplace Groupon Taiwan.

Fang’s appointment comes weeks after Delivery Hero, foodpanda’s owner company, announced that it will be selling foodpanda’s activities in select markets in Southeast Asia. 

Manila, Philippines – Food cart business holdings group Fruitas Holdings has announced that it is acquiring the kitchen facilities of foodpanda Philippines to accelerate the company’s own cloud kitchen business Fly Kitchen.

In a recent stock disclosure by Fruitas Holdings, Fruitas Holdings said that Fly Kitchen is now able to expand its menu with new methods, processes, and flavors through this business acquisition.

This will also open the door for the company to collaborate with and prepare third-party brands which would fit well with its present cloud kitchen operations.

Additionally, the advanced kitchen equipment will give Fly Kitchen the freedom to experiment with new recipes for its loyal consumers and new customers.

Lester Yu, president and chief executive officer at Fruitas Holdings, said, “We are pleased to announce this tactical purchase of top-quality kitchen equipment from Foodpanda. This decision reflects our dedication to providing outstanding gastronomic experiences to our patrons.”

Some of the brands that Fruitas Holdings operates include Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, Sabroso Lechon, Soy & Bean, and Ling Nam.

On a recent note, it is worth noting that Delivery Hero, the parent company of foodpanda, has announced plans earlier this year that is selling some of its businesses across select markets in Southeast Asia.

Singapore – Global food delivery company Delivery Hero, has confirmed that there are negotiations regarding the potential sale of its subsidiary brand, foodpanda, within select markets in Southeast Asia. 

In a statement, the company plans to sell its activities under the foodpanda brand in Singapore, Cambodia, Laos, Malaysia, Myanmar, the Philippines and Thailand.

The negotiations are currently in their preliminary stages and it is still uncertain and subject to various open points whether this will lead to a definitive agreement. The purchase consideration for the entire transaction is still under negotiation.

Regarding this news, media sources report that it caused shares in foodpanda to lift as much as 13.5%, with Delivery Hero focusing on reaching profitability while maintaining growth as investor confidence in the company started to wane after a pandemic-driven boost.

Just recently last month, Niklas Oestberg, CEO of Delivery Hero, notably said that Asia was the segment where the company saw the most opportunity to invest.

As of current, potential buyers of the business are still unconfirmed and undisclosed by the Delivery Hero Group. However, several news outlets claim to report that tech platform and super app provider Grab could pay the equivalent of as much as a billion euros for the unit.

Bangkok, Thailand – Online food and grocery delivery platform foodpanda and influencer hiring automation platform Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of the ‘Amazing Thailand’ campaign. 

The ‘Amazing Thailand’ campaign brings together three renowned influencers of different nationalities and aims to invite travelers to discover Thailand’s upcountry charm with new itineraries while satisfying their taste buds with local Thai food and giving them easy access to daily essentials through the delivery service offered by the foodpanda app. 

The campaign aims to reaffirm Thailand’s status as one of the world’s top destinations. The collaboration will power the ‘Amazing Thailand’ campaign with the “Soft Power Tourism” concept that highlights tourism experiences based on the 5Fs of Thai soft power: food, film, fashion, fight, and festival. These areas of focus are being promoted along with enhancements to the country’s offerings in wellness, ecological, and sustainable tourism. 

Moreover, fresh and engaging perspectives will be presented to underline Thailand as a top world destination, whereas collaboration will be expanded to more partners who can make an impact on international target audiences.

The ‘Amazing Thailand’ campaign activity, joined by foodpanda, was a cultural trip held in Chiang Rai. With TAT’s curated trip, the influencers were brought to experience the Thai way of life, including appreciation of Thai sculpture at the White Temple, a culinary experience in local cooking, rice and vegetable harvesting at Ahsa Farmstay, an excursion on the nature trail of Doi Pha Mee, and the opportunity to observe the lives of elephants kept in natural surroundings.

foodpanda and Tellscore engaged three famous influencers of three different cultures: loktitha, a foreign influencer captivated by the Thai way of life; egendd, a highly acclaimed Asian influencer; and peeweebkk, also known as “Pee Wee”, an influencer from Europe whose adoration for Thailand led to relocation to the country.

Foodpanda played a role in promoting Thailand’s local food by providing international influencers with an easy, quick, and convenient  way to enjoy local flavors from local restaurants through their delivery service. Furthermore, the delivery platform offers a way for the guests to satisfy their cravings from their home countries with its partner restaurants that serve international cuisine.

TAT’s collaboration with foodpanda and Tellscore in its ‘Amazing Thailand’ campaign will expectedly energize Thai tourism, placing it in the hearts and minds of travelers and resulting in greater income distribution to local communities.

Singapore – Asian food and grocery delivery network foodpanda has partnered with Singapore-based AI provider TabSquare to introduce new digital solutions for restaurants, including QR code-based ordering and AI-enabled predictive analytics.

Under parent company Delivery Hero, the two brands are working with restaurants in Asia starting with Singapore, Malaysia, the Philippines, and Taiwan in digitising their orders, payments, and customer engagement-related processes.

Using TabSquare, foodpanda’s restaurant partners can digitise analog items and automate tasks, enabling restaurants to be more time-efficient in the ordering process as customers can use digital menus to browse, order and pay at their pace and convenience.

Restaurants within foodpanda’s range also get a competitive advantage in customer engagement and retention thanks to TabSquare’s AI analytics, offering useful insights using a ton of aggregated data from customers’ shopping histories. The trends in price sensitivity, volume, and menu choices can be applied in a variety of situations once they have been found.

Commenting on this new venture, Jakob Angele, APAC CEO of foodpanda, comments that with this technology, they want to play a part in as many of their customers’ food interactions as possible.

“Moving into QR ordering in restaurants was therefore a very natural choice for us. It allows us to offer great benefits to our 500,000 restaurants, helping them with their profitability by serving their customers better. I am absolutely convinced that in five years from now, restaurants worldwide will be using QR code-based ordering and paper menus will be a memory of the past,” he added. 

Meanwhile, Anshul Gupta, co-founder of TabSquare, also said: “TabSquare has always tried to be at the forefront of innovation in the industry by bringing AI-powered solutions to boost restaurants’ revenue, streamline operations, and offer a better dining experience to their guests. With foodpanda, we will be bringing many new innovative features to the industry, for example, restaurants working with TabSquare can now promote themselves to foodpanda’s large customer base and attract new customers.”

Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing them with increased options and flexibility in receiving their orders.

Although the feature is currently available in Hong Kong, Malaysia, and Singapore, the food delivery platform is expected to roll out in Bangladesh and Pakistan in the coming months.

The launch of the pick-up feature aligns with pandamart’s strategy to create an exceptional shopping experience through online-to-offline (O2O) commerce, in response to evolving customer expectations.

Julien Tessonneau, senior director of quick commerce at foodpanda, emphasized the convenience pandamart brings to grocery shopping. He said, “pandamart has made it easier for people to shop for groceries now, and customers can place an order at any time of the day and have it delivered to their doorstep within the hour.”

Apart from the added convenience, the pick-up feature also significantly reduces the time taken for customers to receive their orders.

By incorporating the pick-up feature, foodpanda is reshaping the grocery shopping landscape, offering customers a seamless and tailored shopping experience that caters to their evolving needs. 

Singapore – Food and grocery delivery platform foodpanda has appointed Luc Andreani as its new chief operating officer. Andreani was most recently the company’s chief international officer.

The announcements were made by CEO Jakob Sebastian Angele on a recent LinkedIn update.

Andreani has been with foodpanda for over six years, starting off as the managing director for Singapore before moving to the role of managing director for Japan. During his stint as chief international officer, he also served as the acting chief marketing officer for over a year before being replaced by Anna Znamenskya.

“I’m grateful he’s stepping up to this challenge and we’ll work closely to keep growing foodpanda’s business,” Angele said regarding Andreani’s appointment.

The company has also named Jamie O’Mahony as the new chief financial officer, and will play a crucial role in leading foodpanda’s business planning, strategy and reporting divisions.

Singapore Food and grocery delivery platform foodpanda have entered into a strategic partnership with TADA, the blockchain-based ride-hailing platform, to introduce new user benefits for customers in Asia, starting with Singapore and Cambodia.

As part of the partnership, both foodpanda and TADA users can enjoy savings, discounted fares and loyalty programme subscriptions across both quick-commerce and ride-hailing platforms.

According to the release, up to 30,000 TADA users in Singapore can opt-in to receive a complimentary pandapro subscription which gives them easy access and cost savings to on-demand deliveries under the partnership

In addition, corporate customers of either foodpanda or TADA in Singapore can also utilise the combined food delivery and ride-hailing benefits through joint corporate bundles via foodpanda’s exclusive service for corporate customers, foodpanda for Business.

“On-demand deliveries and [ride-hailing] have become a big part of our daily routines, so we’re constantly thinking of ways to make these conveniences more accessible and affordable for customers,” said Jakob Angele, CEO of foodpanda, APAC

He added, “Joining hands and offering even more customer benefits with TADA is a natural next step to bring more choices and greater value for customers who use these services every day.”

Meanwhile, Sean Kim, CEO of TADA Mobility, said, “Partnering with foodpanda marks another exciting phase for TADA’s growth across the region. After seeing a rapidly growing user base in Singapore, and being one of the most downloaded apps in Cambodia..”

Kim also added that the partnership will introduce TADA to a larger community relying on ride-hailing and food delivery.

Angele concluded, “We expect that our partnership will only grow stronger as we continue to tap on each other’s networks and leverage our complementary services, offering customers the added convenience for all our customers across Asia Pacific.” 

Recently, foodpanda has also launched a 24/7 pandamart O2O concept store in Hong Kong, its first O2O concept store in APAC.