Marketing Featured APAC

LEGO Group teams up with foodpanda to expand quick commerce for toys in APAC

Singapore – Global toy maker LEGO Group has teamed up with quick commerce company foodpanda to mark LEGO’s entry into the quick commerce space and expand their toy lineup purchases in APAC.

Customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps in 30 minutes. In this first phase of the partnership, customers in Malaysia and Singapore can access hundreds of different LEGO products, from its popular minifigures to full-sized sets, or even for those who urgently need a missing brick.

In Singapore, the LEGO store will be featured on foodpanda shops with its own branded in-app storefront, which allows the brand full autonomy to run promotions and campaigns. LEGO fans can now get their sets with just a tap, and enjoy special deals from 23 – 30 September 2022. Customers in Malaysia can purchase LEGO sets from selected pandamart cloud stores in Klang Valley and Seremban. 

There are currently 30 pandamarts carrying LEGO products, to be expanded to more pandamarts by the end of Q4 2022. With millions of users across Singapore and Malaysia, making LEGO products available on the platform allows the LEGO Group to reach new, mobile-first customers who seek the convenience of on-demand deliveries every day.

U-Fong Chua, SEA e-commerce head at the LEGO Group, said, “We are excited to partner with foodpanda as we celebrate nine decades of creativity and play. Entering the quick commerce market will make it more convenient for our customers to get LEGO products and bring new opportunities for people to build and play together whenever and wherever they feel like.”

Meanwhile Chris Urban, director of marketplace at foodpanda, commented, “We’re thrilled to have onboard an iconic company like LEGO which is also associated with fun and enjoyment. By expanding the variety of shops on foodpanda, we can cater to our customers’ evolving needs and deliver anything they need, beyond daily essentials.”

Platforms Featured APAC

foodpanda to now offer delivery for consumer electronics via tie-up with Xiaomi

Singapore – foodpanda, which has been one of the leading platforms in food delivery in Asia, especially this pandemic, has unveiled a partnership that will see it innovating the core of its value proposition. 

Partnering with Chinese tech giant Xiaomi, the food delivery platform will now move to offer a wide range of consumer electronics and appliances for on-demand deliveries on foodpanda shops in Singapore and Thailand.

The partnership is Xiaomi’s first q-commerce in Asia outside of China. Foodpanda will be offering Xiaomi’s products ranging from smart devices, audio, and mobile accessories, to household appliances, and will be delivered to homes within 30 minutes.

Abhishek Sahay, foodpanda’s senior director of New Verticals, noted that beyond traditional e-commerce, brands are now already looking for the next phase of growth, and with q-commerce, foodpanda shops provide a new way for retailers to deliver their products to customers almost instantly. 

“We’re proud to be Xiaomi’s first quick commerce partner in Asia, helping them connect more instantaneously with their customers in the region,” said Sahay.

In July this year, foodpanda has entered MARKETECH APAC’s Top 5 Stories for its tie-up with Unilever. 

During the interview, Sahay shared how the platform has always been eyeing to be more than what it is through foraying to new verticals. 

“We are no longer just a food delivery company. We are expanding into new verticals. In terms of future plans, we definitely have a long way to go, specifically on quick commerce. And as we think of expansion, we have three different ways. One is we want more and more stores. Secondly, we think of new country expansion, launching in Japan, Cambodia, and Myanmar. And the third is category expansion.”

In addition to currently listing Xiaomi products on foodpanda shops in Singapore and Thailand, the foodpanda app is also pre-loaded in new Xiaomi mobile phones in 10 markets across Asia, which includes Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, and Bangladesh, Laos, as well as Cambodia, and Myanmar.

Platforms Featured Southeast Asia

Foodpanda grows q-commerce, partners with 7-Eleven stores across SG, MY, PH, TW

Singapore – The global convenience store chain 7- Eleven has just been added on food delivery app Foodpanda, where users from Singapore, Malaysia, the Philippines, and Taiwan are now able to obtain their quick essentials from the store within the app. Foodpanda said about 2,500 7-Eleven stores across the said countries have been partnered for the new addition.

Foodpanda brings to customers hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol, and even pre-paid mobile phone cards.

In the beta phase for the store’s integration into the Foodpanda “shops” feature, the number of 7-Eleven orders grew by 50% month-on-month over the past six months.

7-Eleven stores on the app offer over 1,000 unique items on average across the four markets. In the Philippines, the largest variety available from a 7-Eleven store via Foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries.

The company said in a statement, “[This] partnership underscores Foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.”