Tag: q-commerce

Singapore – foodpanda in Singapore has recently announced the appointment of Bhavani Shankar Mishra as its new managing director. Formerly the senior director of operations at foodpanda, Bhavani will oversee all aspects of foodpanda Singapore’s operations in his new capacity. 

Moreover, he will lead the company’s commitment to innovation and service excellence, ensuring customers continue to have access to diverse choices and services at competitive prices.

Bhavani holds eight years of regional leadership experience at foodpanda, driving large-scale business transformation across APAC. Since joining in 2018 as part of the logistics team in Thailand, he has played a key role in optimising operations, enhancing customer experience and implementing solutions to improve efficiency. In addition to his tenure at foodpanda, he held prior roles at multinational corporations in tech.

He also held logistics and operations roles in foodpanda since 2018 where he took care of fleet management, warehouse operations, and customer satisfaction in Thailand and various APAC markets. He also has over a decade of experience working in multinational corporations like Amazon and ABB.

With extensive experience leading team teams across all 11 markets, Bhavani is well-positioned to guide foodpanda Singapore’s efforts to enhance customer experience, strengthen support for merchants and delivery partners, and boost industry competitiveness.

Speaking on his new role, Bhavani said, “foodpanda is more than just a delivery platform, it’s a service that is part of everyday life in Singapore. As we navigate changing consumer behaviors, a dynamic market, and evolving technologies, my focus is on enhancing the consumer experience on the platform through greater convenience, accessibility and reliability. I look forward to steering foodpanda’s continued growth and driving exceptional experience for all in our delivery ecosystem.”

Singapore – Global home and personal care company Colgate-Palmolive has announced a three-year partnership with foodpanda to bolster its digital strategy and give consumers across the region even greater access to its range of products.

Colgate also aims to drive its leadership within the health and wellness space forward. Said partnership follows prior successful collaborations which have shown a strong demand of Colgate’s core range of oral, personal and home care products on foodpanda via pandamart including the key markets of Singapore, Malaysia and Hong Kong, amongst others. 

Through the partnership, consumers will be able to easily purchase a wide range of Colgate products on-demand and have them delivered within an hour any time of the day through foodpanda. Popular products purchased on the platform include Colgate’s core range of products such as Colgate Toothpaste and Mouthwash, as well as products from personal care and home care brands like Palmolive, Ajax, Glo, and Softlan.

This partnership will not only allow Colgate to reach more customers and bring extra convenience, but it will also provide the company with deeper insights into consumer purchasing habits to inform Colgate’s business and marketing efforts. 

M Chandrasekar, director of customer development at Colgate-Palmolive APAC, noted that the company’s digital commerce strategy has driven significant growth for their business and greater integration of q-commerce will further strengthen their leadership across the region.

“Quick commerce is witnessing strong growth in Asia Pacific and we are confident that our partnership with foodpanda will enable us to better meet customers’ needs in a more efficient and effective way, having our products delivered right to their doorstep within minutes,” he said.

Meanwhile, Julien Tessonneau, senior director of q-commerce at foodpanda, commented that through the partnership, Colgate can leverage foodpanda’s robust q-commerce network and technology to enable even more convenience for customers.

“As customers’ demands for on-demand deliveries continue to grow, we are committed to ensure that our offerings are in line with what our customers want. We are very excited to partner with a leading brand like Colgate to further support the daily needs of our customers,” Tessonneau said.

Foodpanda also did q-commerce capabilities for several brands such as LEGO Group, Xiaomi, and Unilever.

Singapore – Global toy maker LEGO Group has teamed up with quick commerce company foodpanda to mark LEGO’s entry into the quick commerce space and expand their toy lineup purchases in APAC.

Customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps in 30 minutes. In this first phase of the partnership, customers in Malaysia and Singapore can access hundreds of different LEGO products, from its popular minifigures to full-sized sets, or even for those who urgently need a missing brick.

In Singapore, the LEGO store will be featured on foodpanda shops with its own branded in-app storefront, which allows the brand full autonomy to run promotions and campaigns. LEGO fans can now get their sets with just a tap, and enjoy special deals from 23 – 30 September 2022. Customers in Malaysia can purchase LEGO sets from selected pandamart cloud stores in Klang Valley and Seremban. 

There are currently 30 pandamarts carrying LEGO products, to be expanded to more pandamarts by the end of Q4 2022. With millions of users across Singapore and Malaysia, making LEGO products available on the platform allows the LEGO Group to reach new, mobile-first customers who seek the convenience of on-demand deliveries every day.

U-Fong Chua, SEA e-commerce head at the LEGO Group, said, “We are excited to partner with foodpanda as we celebrate nine decades of creativity and play. Entering the quick commerce market will make it more convenient for our customers to get LEGO products and bring new opportunities for people to build and play together whenever and wherever they feel like.”

Meanwhile Chris Urban, director of marketplace at foodpanda, commented, “We’re thrilled to have onboard an iconic company like LEGO which is also associated with fun and enjoyment. By expanding the variety of shops on foodpanda, we can cater to our customers’ evolving needs and deliver anything they need, beyond daily essentials.”

Singapore – foodpanda, which has been one of the leading platforms in food delivery in Asia, especially this pandemic, has unveiled a partnership that will see it innovating the core of its value proposition. 

Partnering with Chinese tech giant Xiaomi, the food delivery platform will now move to offer a wide range of consumer electronics and appliances for on-demand deliveries on foodpanda shops in Singapore and Thailand.

The partnership is Xiaomi’s first q-commerce in Asia outside of China. Foodpanda will be offering Xiaomi’s products ranging from smart devices, audio, and mobile accessories, to household appliances, and will be delivered to homes within 30 minutes.

Abhishek Sahay, foodpanda’s senior director of New Verticals, noted that beyond traditional e-commerce, brands are now already looking for the next phase of growth, and with q-commerce, foodpanda shops provide a new way for retailers to deliver their products to customers almost instantly. 

“We’re proud to be Xiaomi’s first quick commerce partner in Asia, helping them connect more instantaneously with their customers in the region,” said Sahay.

In July this year, foodpanda has entered MARKETECH APAC’s Top 5 Stories for its tie-up with Unilever. 

During the interview, Sahay shared how the platform has always been eyeing to be more than what it is through foraying to new verticals. 

“We are no longer just a food delivery company. We are expanding into new verticals. In terms of future plans, we definitely have a long way to go, specifically on quick commerce. And as we think of expansion, we have three different ways. One is we want more and more stores. Secondly, we think of new country expansion, launching in Japan, Cambodia, and Myanmar. And the third is category expansion.”

In addition to currently listing Xiaomi products on foodpanda shops in Singapore and Thailand, the foodpanda app is also pre-loaded in new Xiaomi mobile phones in 10 markets across Asia, which includes Singapore, Thailand, Malaysia, Pakistan, Taiwan, Philippines, and Bangladesh, Laos, as well as Cambodia, and Myanmar.

Singapore – The global convenience store chain 7- Eleven has just been added on food delivery app Foodpanda, where users from Singapore, Malaysia, the Philippines, and Taiwan are now able to obtain their quick essentials from the store within the app. Foodpanda said about 2,500 7-Eleven stores across the said countries have been partnered for the new addition.

Foodpanda brings to customers hundreds of 7-Eleven items including hot food, ready-to-eat insta-meals, snacks and alcohol, and even pre-paid mobile phone cards.

In the beta phase for the store’s integration into the Foodpanda “shops” feature, the number of 7-Eleven orders grew by 50% month-on-month over the past six months.

7-Eleven stores on the app offer over 1,000 unique items on average across the four markets. In the Philippines, the largest variety available from a 7-Eleven store via Foodpanda is almost 1,600 unique items. In Taiwan, consumers have a preference for post-dinner orders from 8pm to midnight, especially for snacks.

Industry watchers like IGD have predicted growth in online grocery retail with more brick-and-mortar retailers partnering with delivery and technology companies to grow their online footprint, even prior to the COVID-19 pandemic. This is in line with the rise of the ‘convenience economy’ over the past few years, as consumers get accustomed to food and grocery deliveries.

The company said in a statement, “[This] partnership underscores Foodpanda’s dual focus on growing its core food delivery business as well as its q-commerce offerings.”