Kuala Lumpur, Malaysia – Top online food and grocery delivery platform, foodpanda, has appointed Mediabrand’s media network, Universal McCann (UM), as its new media agency of record.
As part of the remit, UM will be overseeing foodpanda’s media duties including strategy, planning, buying, and research, as well as data and analytics.
Bernard Chong, foodpanda’s marketing director, commented, “We were especially impressed by the people we met, and the commitment of the UM team. We are confident their insightful expertise across data, analytics, and storytelling will help us drive more brand love for foodpanda.”
Audrey Chong, Universal McCann and UM Studios’ CEO, shared that UM aims to help build brands that disrupt through data-led integration, digital acceleration, and content creation through a consultative lens, and this aligns with foodpanda’s vision of the media partnership.
“The team is excited to get started on this fun, daring brand and we look forward to collaborating and building more buzz together,” said Chong.
The appointment of UM will commence in the first week of December 2021.
Just recently, foodpanda has announced a new vertical within its platform, partnering with Chinese tech giant Xiaomi to now deliver consumer electronics and appliances starting with Singapore and Thailand.
