Tag: media agency of record
China – De’Longhi has appointed PHD as its media agency of record in China, tasking the agency with leading integrated media strategy and execution as the premium lifestyle brand looks to deepen consumer engagement in the market. Under the remit, PHD China will oversee integrated media strategy and planning;...
Vietnam – Omnicom Media (OM) has been named media agency of record for Nord Anglia Education in Asia, supporting the education group’s shift to a centralised marketing model and unified regional media strategy. The appointment follows a competitive pitch process. Led out of Vietnam, the remit covers...
Vietnam – WPP Media, the media investment arm of WPP, has been appointed as the media agency of record for KFC Vietnam (Joint Venture Co Ltd) following a competitive pitch, taking on full responsibility for integrated media planning and buying. As part of the mandate, WPP Media will also handle analytics...
India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy. Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators,...
HOKA ONE ONE, the global high-performance footwear and apparel brand under Deckers Brands, has appointed OMD China as its media agency of record.
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
Starcom Indonesia, a media agency under Publicis Groupe, has announced its appointment as the media agency of record for BMW Group in 2024, joining its Starcom teams in China and Singapore that retained their media agency of record roles.
Initiative, an IPG Mediabrands media agency, has been named the media agency of record for Finnair, Finland's full-service legacy airline. This appointment followed a competitive pitch review in September of the same year.
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
