Hong Kong – To promote the growth of quick commerce in Hong Kong, delivery platform foodpanda has launched a 24/7 pandamart O2O concept store in the country, which is also its first O2O concept store in the Asia-Pacific region.
The said concept store specifically located at Sai Ying Pun district adopts an omnichannel retail strategy blended with online and offline channel integration.
The store contains a wide range of fresh and seasonal produced frozen foods and drinks. Moreover, customers can enjoy the “HOT PICKS” section which features the best-selling products every month to enhance their O2O shopping journey and brand experience.
In addition, customers can instantly place an order for desired products in the store using the foodpanda app and can pick up their order within 5-10 minutes.
Aside from Hong Kong, the concept store was also introduced in Singapore.
Ryan Lai, chief executive officer at foodpanda Hong Kong, said that they are looking forward for the positive impact of the concept store to support the growth of their wider ecosystem whilst enhancing the customer journey as it creates more immersive experiences for the customers.
“foodpanda has always been committed to supporting local brands, including the local agriculture community. We hope to leverage our influence to act as a bridge between consumers and local farms, thus promoting the importance and fostering the growth of local agriculture and aquaculture through the expansion of their retail channels,” Darren Luk, director of quick commerce at foodpanda, added.
This month, foodpanda has also launched ‘bekal by foodpanda’ in Malaysia with which users can now avail of halal food item deliveries.
