Singapore – Global home and personal care company Colgate-Palmolive has announced a three-year partnership with foodpanda to bolster its digital strategy and give consumers across the region even greater access to its range of products.
Colgate also aims to drive its leadership within the health and wellness space forward. Said partnership follows prior successful collaborations which have shown a strong demand of Colgate’s core range of oral, personal and home care products on foodpanda via pandamart including the key markets of Singapore, Malaysia and Hong Kong, amongst others.
Through the partnership, consumers will be able to easily purchase a wide range of Colgate products on-demand and have them delivered within an hour any time of the day through foodpanda. Popular products purchased on the platform include Colgate’s core range of products such as Colgate Toothpaste and Mouthwash, as well as products from personal care and home care brands like Palmolive, Ajax, Glo, and Softlan.
This partnership will not only allow Colgate to reach more customers and bring extra convenience, but it will also provide the company with deeper insights into consumer purchasing habits to inform Colgate’s business and marketing efforts.
M Chandrasekar, director of customer development at Colgate-Palmolive APAC, noted that the company’s digital commerce strategy has driven significant growth for their business and greater integration of q-commerce will further strengthen their leadership across the region.
“Quick commerce is witnessing strong growth in Asia Pacific and we are confident that our partnership with foodpanda will enable us to better meet customers’ needs in a more efficient and effective way, having our products delivered right to their doorstep within minutes,” he said.
Meanwhile, Julien Tessonneau, senior director of q-commerce at foodpanda, commented that through the partnership, Colgate can leverage foodpanda’s robust q-commerce network and technology to enable even more convenience for customers.
“As customers’ demands for on-demand deliveries continue to grow, we are committed to ensure that our offerings are in line with what our customers want. We are very excited to partner with a leading brand like Colgate to further support the daily needs of our customers,” Tessonneau said.
Foodpanda also did q-commerce capabilities for several brands such as LEGO Group, Xiaomi, and Unilever.