Malaysia – It’s the year of the rabbit, folks! As we all know, rabbits love to hop from one place to another. Just like them, people also love to hop on their journeys in life – from being at the lowest point to coming out on top in the aim of achieving success.
To commemorate Chinese New Year this 2023, Malaysian brands from various industries featured different stories – ranging from heartfelt scenarios and inspiring life stories to catchy music choreographies – to showcase the beauty and strength of the human spirit.
YouTube Malaysia has recently presented the top 10 Chinese New Year Ads from the market in this 2023. The most engaging ads included in the list were sized up through the platform’s rubric that factors in total views, organic views, and audience retention.
Arranged in alphabetical order, here are the top CNY ads in Malaysia:
- Affin Bank: Affin CNY 2023: Qiao Hao’s Fa Gao
For this year’s CNY ad, Affin Bank tells a story of a man who was raised by a single mother and eventually turned the tables around to give back to her when he succeeded in life.
- Etiqa: Etiqa CNY 2023: Pretty Little Things
Malaysian life insurance company Etiqa highlighted its commitment to sustainability through a short film, reminding its viewers to find beauty in little things.
- Hong Leong Bank: HLB CNY 2023 – A Life of Kaya #itsaboutyou
Hong Leong Bank’s ad features a man who helped his mother improve her business despite the competition they endured.
- JinYeYe: Music video feature for CNY 2023
This music video showcased lively sounds and dance steps to interpret the true essence of reunion, joy, happiness and gift-giving during this festive season.
- Maybank: Maybank “Papa’s Lunchbox” (Chinese New Year 2023)
Maybank encourages its audiences to celebrate life to the fullest by sharing a story of a father who lost interest in his passion for cooking, and through the help of his daughter, brought it back to life. Eventually, the father got back to his feet, and turned the passion into a business.
- PETRONAS: PETRONAS CNY 2023: The Negotiation
Malaysian oil and gas company Petronas highlighted the importance of heritage and culture through its short film for CNY.
- McDonald’s Malaysia: Golden Taste, Grand Celebration
Through a short ad, McDonald’s featured their CNY-themed ‘golden prosperity burger’, which can be shared with family while celebrating ‘golden’ moments.
- RHB: RHB Chinese New Year 2023: A Clean Start
RHB Bank features a true-to-life story of Lex Low, a hairstylist who gives free haircuts to homeless people. Amids this, Low meets a homeless man who is in search of his mother. The hairstylist successfully helps to reunite the man and his mother, emphasising that kindness can help in achieving progress and new beginnings.
- Taylor’s University: Torn | CNY 2023
Educational institution Taylor’s University features a girl who’s having problems with her studies and is resented by her mother for it. Little did the mother know that the daughter’s time is occupied by tending to her disabled younger brother, helping him to learn despite his condition.
- Watsons Malaysia: Watsons CNY 2023 – Happy Beautiful Year!
Health care and beauty chain store Watsons showcased a mixture of short skits and musical drama that encourages the viewers to bring out their most beautiful selves. It ends with a note saying, “when your heart is filled with love, good things will come your way.”
