Singapore – Sebastian Graham, most recently the director of native for APAC at Yahoo, has been appointed by Taboola as its new director of agency development for Asia-Pacific.
In the newly created role, Graham will be responsible for establishing Taboola’s APAC agency development team, while also creating further partnerships between Taboola and agencies, brands, and technology partners, to support and improve client success with native advertising.
Graham comes to Taboola approaching 20 years’ experience working in senior agency, marketing, media and tech roles across ANZ and APAC.
Prior to his role at Yahoo, he led group performance and technology for Bohemia Group and was also the performance director for UM Australia.
For Taboola, agency success is a focus for Taboola, which recently announced momentum and new technology to support them. This includes recent momentum for Taboola’s generative AI technology, which has been used by more than 3,500 clients around the world to generate content and copy for ad creative, such as titles, images and descriptions.
In addition, Taboola has made significant advancements in its performance advertising-focused bidding technology, called ‘Maximize Conversions.’
