Hong Kong – Global advertising company Taboola has been tapped by social messaging app LINE to bolster personalization for LINE Today Hong Kong, the news and content curation hub within the app.
LINE Today Hong Kong will bolster content recommendations by leveraging several Taboola innovations, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, across the LINE Today Hong Kong home page and all of its articles.
“Our goal has always been to bring people around the world closer to each other, to information, and to services. News readership plays an important part towards that goal, as it encourages people to read more about issues that surround them. Taboola’s team, technology and its expertise in recommendations made it the best choice for powering recommendations for our users in Hong Kong,” said Hyunbin Kang, SVP at LINE Plus Corporation.
To date, the LINE messaging app reaches more than 188 million global monthly active users and provides a wide range of services to its users. LINE Today serves as a news and content hub within the LINE app, which connects users with leading destinations for mobile news and content consumption in several countries.
“LINE has built an incredible mobile-first brand that places communication, content, and entertainment at the forefront. Their massive reach particularly in the APAC region, coupled with our ability to recommend content ensures that people will receive quality news on their devices,” said Adam Singolda, CEO and founder at Taboola.
He added, “We’re excited to bring discovery and recommendations to LINE Today Hong Kong, operated by one of the world’s most popular messaging apps, and unlock new ways for LINE Today Hong Kong to monetize.”