Singapore – Integral Ad Science (IAS) has appointed Khurrum Malik, the former head of global business marketing at Spotify, as its new chief marketing officer. In his new role, Malik will accelerate the market growth initiatives for IAS and lead its global marketing strategy.
During his previous stint at Spotify, he led the business marketing, creative, product marketing, measurement, and analytics teams within Spotify’s advertising business. He was also previously the CMO of Compass, a real estate technology platform, and was head of product marketing at Meta.
Speaking on his new role, he said, “IAS has set the global benchmark for trust and transparency in digital media quality. I look forward to working with the entire IAS team to ensure global marketers, publishers, and media platforms understand how best to leverage our technology and insights to activate brand-safe and ROI-driven campaigns.”
Meanwhile, Yannis Dosios, chief commercial officer at IAS, commented, “Khurrum’s impressive background and passion for technology and marketing will be instrumental to driving our go-to-market strategies and increasing awareness of our value proposition. We are excited for him to lead the marketing effort for IAS.”
Malik’s appointment comes a month after Integral Ad Science was tapped by streaming giant Netflix–alongside DoubleVerify–to verify the viewability and traffic validity of their ads starting in Q1 2023.
