India – Online community app Evergreen Club has rolled out a social network exclusively for the elderly on the app. The idea behind this platform is to accentuate community bonding and help the elderly network, learn and share their creations with likeminded people especially the ones they meet during the Evergreen Club sessions.
On this platform, users can share pictures, videos, create polls, etc. and also interact with other posts and fellow members.
As per a recent report, more than 90% of elderly internet users utilise social media platforms primarily to connect with family and friends. The ‘Club’ feature has been designed specifically to create a safe space for the elderly. It is a space for peer learning, exchange of ideas and sharing moments of joy for this community. This dedicated social media space will help in creating a niche community where people will be able to share their learnings, motivate others to practise them and also stay connected with our experts. The feature also keeps a close check on the negative noise through automated moderation capabilities.
Founder of Evergreen Club, Tapan Mishra, said, “A lot of our members felt a need to share their creations, learnings etc. with our larger community and they all have communicated this desire through both implicit and explicit signals. This led us to create this space and platform.”
Tapan mentioned that during their research, the company found that even though there are numerous social media platforms out there, none of them provided a safe space for the elderly or catered exclusively to the needs of Indian community members. “With ‘Club’, we aim to provide a wholesome experience to our Evergreeners – a space where they feel belonged and heard by fellow members,” he added.
With more than 20x growth in the user base in the past year, Evergreen Club has grown at the rate of ~40% M-o-M. Evergreen Club was awarded by Google – “Playstore’s Best App for Good, 2021” & was also selected to the Google for Startup Accelerator program 2022.
