Danielle Eleazar-Ocampo, head of marketing for new verticals at foodpanda Philippines, is named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women 2023 Awards.
Danielle joined the PH leg of foodpanda in April 2022. Prior to this, she’s been at the helm of the marketing business of top FMCG companies in the market such as Del Monte Philippines and Republic Biscuit Corporation.
Spearheading campaigns beyond the groceries value proposition
As the head of marketing for new verticals at the pink panda-led platform, Danielle is responsible for managing and strengthening the growth of the marketing business of its offerings — other than the flagship on-demand food delivery. However, due to Danielle’s dedication and foresight, marketing campaigns under her leadership inevitably created ripples of growth that benefitted the whole platform.
Needless to say, when it comes to her main remit in boosting the business of the grocery service, Danielle helped the platform achieve huge success that effectively communicated foodpanda as more than just for food delivery but also an excellent option for grocery shopping.
Embodying the principles of servant leadership
At the heart of Danielle’s leadership approach is servant leadership where the needs of her team members take precedence – their interests and well-being always put as top priority.
She combines this principle with an attitude that has a ‘bias for action’ and one that carries a growth mindset – all of which have been proven instrumental in driving the team’s success.
Danielle honours the value of embodying an entrepreneurial outlook where she does not sit back and await things to transpire but has been consistently on the lookout for new opportunities to grow the business and improve the team’s performance.
With this, she puts forth strides that will direct the team on continuous growth. Ultimately, she believes that personal development is just as important as business development because it’s the former that would propel an idea and strategy into concrete business solutions.
Preparing marketing leaders of Tomorrow
When Danielle isn’t activating her creative and strategic juices to meet Filipinos’ needs for on-demand delivery, she puts her academe hat and stands in front of young marketing aspirants as a marketing lecturer to lend her knowledge and expertise and build the leaders of tomorrow.
She teaches at one of the top universities in the country, Ateneo de Manila University, where she imparts her know-how in the field of marketing with the aim to mould students into multifaceted individuals that will be ready to weather the challenges of the competitive marketing industry.
As an empowered woman leader herself, it is through this role that she helps lift aspiring marketers up and strengthen their confidence, particularly women, to pursue their passions and not let any limitations keep them from reaching new heights.
“I have learned that servant leadership, through the simple act of listening to different voices, opinions, and perspectives, give back tenfold to the business” shared Danielle. “I strive to continue this and to keep learning from everyone around me where, while I am lucky to be surrounded by equally strong women, I want to cultivate a culture of inclusivity and support where all team members, regardless of gender, feel empowered to contribute their best work.”
Check out who else made it to Empowered Women Awards 2023 Winners’ list.
