Jessica Faye Tan, the head of marketing at Moneymax, has been named as one of the winners of ‘Empowered Women in Marketing’ category at MARKETECH APAC’s inaugural recognition initiative for women leaders in the industry, Empowered Women Awards 2023.
Tan has been with Moneymax for over three years, starting off as a campaign manager in 2019. She slowly went up the ranks, starting from heading the company’s campaigns, growth, and later on in marketing. Prior to joining Moneymax, she also had experience working for companies such as PurpleClick and Divergent Media.
Being at the forefront of pivoting brand focus
As startups navigate an economically challenging environment, most companies have shifted focus to growing profits instead of revenue. The same is the case for Moneymax, who is one of the largest financial service marketplaces in the Philippines.
For Tan, in order to grow the company’s profitability, they shifted to implementing campaigns as well as fostering and facilitating seamless internal collaboration and synergies. This resulted in more Filipinos getting approved for a banking product as well as aiding them by providing them with financial literacy content and advice.
Moreover, under Tan’s leadership, Moneymax has become the third contributing market for digital finance company portfolio MoneyHero Group, to which Moneymax is part of.
A journey of an emphatic leader through encouragement and empowerment
Tan joined Moneymax in 2019 where she first spearheaded the planning and execution of Moneymax’s reward campaigns. And she did not stop there: she also helped in filling the gaps and holes in the company’s business operations to ensure the success of every campaign. These include creating all the processes required from the ground up, planning and forecasting, implementation, gift procurement and fulfilment, and even customer servicing.
She was then promoted to various roles in just a span of two years within the company and continues to rapidly upskill herself to be able to manage and guide her growing team and scope.
Lastly, she prides herself on being an empathic leader who encourages learning and growth within her team and fosters a culture that is psychologically safe. She also makes sure to spend a lot of time teaching and training her team members to be capable, independent managers.
Maintaining leadership alignment amidst restructuring
Moneymax went through a major restructuring in 2022, pushing Tan to manage the company’s presence in the Philippines. Its local business also underwent restructuring to ensure all departments and stakeholders are aligned, especially with the refocus to maximise profit.
With this restructuring in mind, Tan also exerted additional efforts in ensuring that new processes are identified and set in place to ensure that the entire market is working towards the same goal and direction.
Moreover, she also restructured the marketing team, setting it up for scale. During the restructuring, no resignations were rendered as the new setup also took into consideration existing members’ strengths and career progression.
Lastly, new quality standards and targets were set coupled with streamlined processes to ensure that the team can deliver maximum output without sacrificing quality of work.
“Empowered women ignite brilliance, uplift their team, and together conquer every challenge, painting the canvas of success with unity and determination,” she said.
Check out who else made it to Empowered Women Awards 2023 Winners’ list.
