Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Global
No posts found

DoubleVerify, Comscore to develope cross-platform audience & verification measurement solution

by Christian Calma

-

March 8, 2022

DoubleVerify, Comscore to develop cross-platform audience & verification measurement solution

New York – DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced a partnership with Comscore, Inc., a partner for planning, transacting and evaluating media across platforms to develop an integrated media quality verification and audience measurement solution to help advertisers to seamlessly measure the impact of their full media plan.

The new measurement solution will combine data from the DV Authentic Ad, a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-suitable environment within the intended geography, with Comscore Campaign Ratings, Comscore’s cross-platform audience measurement solution. 

With the combination of the power of DV Authentic Ad™ and Comscore’s 15 years of measuring audiences across screens, the joint solution aims to allow advertisers to view campaign results across platforms, knowing the audiences were free of invalid traffic, delivered in-view and to the right geography and brand environment.

Mark Zagorski, CEO of DoubleVerify, shared, “Measuring advertising reach is increasingly confronted by questions of veracity in the digital world.” 

Zagorski added, “Digital fraud, conflicted verification solutions and growing identifier friction are challenging traditional measurement. In partnering with Comscore, we are addressing the issue head-on – developing an industry-first measurement solution that combines media quality verification data with audience data to help advertisers maximize campaign performance and drive real business outcomes.”

Meanwhile, Bill Livek, CEO of Comscore, commented, “The industry is simultaneously facing three key megatrends: the search for more accurate deduplicated audience measurement, the mainstream emergence of streaming, and evolving privacy standards.”

He added, “By partnering with DoubleVerify and pairing Comscore Campaign Ratings with their media quality verification data, we can better support the industry with this unique product, and help brands and agencies maximize media quality and performance within their campaigns.”

DV and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a select group of customers.

Related Tags DoubleVerify platform Comscore Cross-platform Audience Verification Measurement Solution
Share this article

Related Articles

View All
DoubleVerify-Fully-On-Screen-Targeting-Solution-1
Technology Featured Global
DoubleVerify launches fully on-screen targeting solution to address viewability challenges in CTV
February 10, 2022
By Jean Cabico
Comscore-Han-Seng-Lim-Client-Service-Team-Lead-SEA
Technology Featured Southeast Asia
Comscore taps ex-Universal Pictures Han Seng Lim as client services lead consultant for SEA
November 23, 2021
By Teddy Cambosa
DoubleVerify-Australia-New-Hires
Technology Featured ANZ
DoubleVerify announces new hires for Australian market
September 15, 2021
By Teddy Cambosa
james cashmore doubleverify
Technology Featured Global
DoubleVerify appoints new SVP to lead new ‘Global Client and Agency Partnerships’ team
April 28, 2021
By Jean Cabico
DoubleVerify
Technology Featured Global
DoubleVerify announces new CTV brand safety solution for advertisers
October 12, 2020
By
Technology South Asia
DoubleVerify expands to India, taps former LinkedIn executive, Nachiket Deole
July 16, 2020
By Jacob Corpuz
No posts found

Featured Articles

View All
Marketing heads from the grocery, QSR, consumer goods, and tech space gathered to tackle how to win in social advertising this 2022.
Main Feature Marketing Platforms APAC
MARKETECH APAC to discuss latest social advertising trends in new webinar
March 2, 2022
By MARKETECH APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
Main Feature Marketing APAC
Top Stories for February: Tech-enabled coffee chain bags top spot
March 1, 2022
By MARKETECH APAC
This overarching report explores the current state of customer engagement and tells marketers what they need to know
Main Feature Marketing Partners APAC
Explore the state of customer engagement in 2022
February 16, 2022
By MARKETECH APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
Main Feature Technology APAC
Expert Up Close: Shahid Nizami, ActiveCampaign’s regional VP for APAC
February 10, 2022
By MARKETECH APAC
CF-Feature-Image-1
Main Feature Marketing Partners Southeast Asia
Brands, conquer the Malaysian market with this all-embracing local consumer report
February 10, 2022
By MARKETECH APAC
What’s NEXT: Top tips for CRO this 2022
Main Feature Marketing APAC
What’s NEXT: Top tips for CRO this 2022
January 31, 2022
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin