Singapore – Discovery Channel has recently teamed up with Genshin Impact, a popular action role-playing game from miHoYo, for a documentary as well as a series of online and offline events dedicated to raising awareness for a variety of fragile natural habitats and inspire awe for the beauty of nature.
The campaign is titled ‘Teyvat Nature Discovery Tour’ and is aptly named after the game’s world and continent. First off in the collaboration is a short documentary produced by Discovery Channel. For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
The eight-minute documentary “Voices of Nature” takes a playful approach to various natural landscapes in a simultaneous live session, informing the audience about their respective roles in nature and why they are important to humans, before being shown in the editing room chatting with the film director. Presenting the beauty and profound value of nature, the film ends with informative data about pollution and damage to nature.
The documentary campaign features a lineup of famous actors, explorers, and environmental activists who give a human voice to each of the unique landscapes. They include A-list actor Kit Harrington, environmental activist Lily Cole, elite survivalist Max Djenohan, television presenter Kate Humble, and outdoor explorer Ed Stafford.
Starting March 16, the “Discover Traces, Explore Nature” web event for the collaboration will also offer Primogems–the game’s premium currency–as well as the exclusive Serenitea Pot Furnishing “Let the Desert Bloom” for those who manage to complete online challenges with Kaveh, the spokesperson of the tour. Earlier this week, Genshin Impact also announced five in-game characters (Beidou, Kokomi, Albedo, Tighnari, and Candace), each of whom will represent and discover one of the five habitats in Teyvat side-by-side with fans and gamers.
In addition, the “Teyvat Nature Discovery Tour” Offline Benefit Sale will take place in France, Germany, Italy, Korea, and the UK for a limited time. A wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis, and revenue from offline merchandise sales will be donated to the rainforest conservation organisation Cool Earth.
