India – dentsuMB, the integrated communication agency under dentsu India, has been appointed for the digital creative mandate for Social Alpha, the multistage innovation curation and venture development platform for science and technology startups, which will be handled by the agency’s Bangalore office.
Social Alpha seeks to address the most critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, and seed funds, as well as market access mechanisms.
As part of the mandate, dentsuMB will be developing the communication framework and creating campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship.
Manoj Kumar, Social Alpha’s co-founder and CEO, said, “While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”
Meanwhile, Indrajeet Mookherjee, dentsuMB’s managing partner, shared that this partnership will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with.
“At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions’ and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience,” said Mookherjee.
