Dentsu Creative India boosts creative team with new leadership hires

India – Dentsu Creative India has announced the appointment of Dalip Daniel, as the new group executive creative, and Tulika Seth, as the new group creative director, to bolster its creative team. Both will be reporting to Joy Mohanty, chief creative Officer of Dentsu Creative India.

In their new roles, Daniel and Seth will be focusing on boosting the agency’s creative competence for its existing and prospective clientele. They will design ideas that ‘Create Culture, Change Society, and Invent The Future’ by keeping modern creativity at the heart of the business.

Daniel is a seasoned creative leader and has held leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, and Pepsi, as well as SONY, and Honda, amongst many others. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.

Meanwhile, armed with over 16 years of experience, Seth has led creative teams at agencies like Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, and National Geographic, as well as Henkel, and Anne French, amongst others.

Commenting on his appointment, Daniel said, “This is an exciting opportunity, and I am thrilled to be joining dentsu at such a pivotal time.”

Meanwhile, Seth also commented, “‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”

Mohanty said, “Together with a superb body of work, Tulika & Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”

Just recently, Dentsu Creative India announced the appointment of Benny Augustine as its new chief operating officer, where he will oversee the agency’s operations in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using modern creativity.