Kuala Lumpur, Malaysia – Southeast Asian agency network Lion & Lion will be expanding its offerings through the launch of a Film Production Studio, which will connect its integrated creative, social and digital experience solutions. Through the new studio, the agency charges its capacity forward on brand remits that require full creative to digital-film content production solutions, including but not limited to full-service video production, 2D and 3D animation, motion graphics, and music creation capabilities.
The studio will be led by Johnson Ling as head of production. Ling brings with him a decade of experience in production houses and in-house creative teams and most recently served as the Video Team Lead at AirAsia.
“I believe that a holistic approach to production is essential to create truly jaw-dropping visuals. This entails seamlessly blending creativity, technical competence and social relevance to create content that not only satisfies client goals, but also elevates the brand via captivating narrative – when all of this is in sync, magic happens,” said Ling.
Asher Cheelip Ong, the agency’s regional chief creative officer, describes the new studio as a ‘natural next step’ for the business.
“My past three years have been about driving transformative growth for our organisation and clients through innovative digital and creative solutions; building our cast of talents. A natural next step for us to expand our creative service offerings is to launch a Film Production Studio, that can help our clients meet the demand for entertaining film content across diversified platforms in today’s digital-centric world,” he said.
Johnson will report directly to Ong and will be supported by a skilled, expanding team comprising Rachel Lian, Senior Producer, and Mohamad Khairul Shafit, Videographer, alongside a team of motion graphic designers.
“I am thrilled to join Lion & Lion and work with some of the top creative minds in the industry,” says Johnson. “I believe that a holistic approach to production is essential to create truly jaw-dropping visuals. This entails seamlessly blending creativity, technical competence and social relevance to create content that not only satisfies client goals, but also elevates the brand via captivating narrative – when all of this is in sync, magic happens.”
Ong added, “I cast my net far and wide, interviewing multiple film directors and talents before selecting Johnson for the role. He is experienced and dedicated; has a great sense of cinematography and visual storytelling, with a deep understanding of every stage in the film and video production process. I look forward to seeing the department flourish and grow under his direction, and hopefully, pick up a few film awards along the way, too.”
In 2022, Lion & Lion has also launched an in-house content production studio in Kuala Lumpur to expand its integrated creative offerings for brands that also require full creative to digital-film content production services.