Tag: Creatives

Indonesia – Leo Burnett Indonesia has launched the inaugural Portfolio Night in Jakarta, offering aspiring young creative talents a unique opportunity to connect and engage with creative leaders from the country’s well-known agencies.

Now in its 21st year, Portfolio Night is a global portfolio review event held in over 70 countries, powered by dedicated host partners in each city. At the Jakarta event, young creatives received in-depth portfolio reviews from industry leaders, gaining valuable advice to boost their creativity and kickstart their careers.

“Never before have young creatives in Indonesia had the chance to meet so many creatives at once and the opportunity to learn from the best. As an agency that supports the industry’s transformation through the development of aspiring creatives, Leo Burnett Indonesia is committed to hosting Portfolio Night, with the ambition that it becomes a major force in shaping the future of creativity in Indonesia,” said Sony Nichani, CEO of Publicis Groupe Indonesia. 

Jakarta’s inaugural Portfolio Night brought together creative leaders from top agencies, including Leo Burnett, Accenture Song, TBWA, seleBRasi Kreatif, Dentsu, Jelly Agency, FCB, MullenLowe Lintas, Pinc Group, Inner Circle, Future Creative Network, Moonfolks, Tu7uH Creative Lab, Fortuna, and Gojek. These experts shared invaluable insights with young creatives before voting on their favourite portfolios.

Mudit Trevedi, managing director at Publicis Groupe Indonesia, elaborated, “Jakarta’s advertising industry is relatively young, so there aren’t many opportunities for creative students to interact within the industry and learn from established creatives. By bringing Portfolio Night to Indonesia, Leo Burnett Indonesia hopes to shape a generation of creatives who are passionate about world-class creativity and hungry to make transformative work for the country’s best clients.” 

Jakarta’s Portfolio Night, organised by The One Club for Creativity, drew over 75 participants, with Sayid Muhammad earning the top-scoring portfolio. Sayid will advance to Portfolio Night’s global All-Stars program, a virtual competition in January 2025, where All-Stars will compete for a chance to attend The One Club’s Creative Week in New York in May 2025.

Ravi Shanker, chief creative officer at Leo Burnett Indonesia, shared, “Sayid is special. His work demonstrates modern and bold ideas and a non-traditional approach to thinking. The ideas vary from product concepts to gadgets and skins for games, all with powerful insights. Most importantly, his attitude towards learning more, winning more, and doing more makes him a true winner.” 

Malaysia – To advance its vision of delivering comprehensive marketing solutions, Naga DDB Tribal has strengthened its creative leadership team with key appointments: Vix Chandra as executive creative director, Loo Swee Mei as senior creative director, Alicia Hew as creative director, and Ong Poh Jet as associate creative director.

Leading the series of new hires is Chandra, who steps into the role of executive creative director. With 18 years of diverse experience, Chandra brings a unique global perspective on creativity, content marketing, brand strategy, and pop culture.

Chandra has held key roles at Red Bull Media House, Austria’s LOOP, and On in Switzerland, where he excelled in integrated marketing, strategic collaborations, and content generation. Notable achievements include elevating Porsche’s brand persona, launching On’s entry into pop culture, and leading major social media moments for Red Bull. 

His creative leadership and talent for blending entertainment and culture into marketing strategies will be crucial in advancing the agency’s creative offerings and enhancing its digital experience and content studio services. He will drive the agency’s creative direction alongside chief creative officer Alvin Teoh and executive creative director Nik Radzi, further diversifying and strengthening the leadership team.

Following Chandra’s appointment, Loo also joins Naga DDB Tribal as its new senior creative director. With nearly two decades of experience in both agency and client roles, Loo has worked with leading agencies, including FCB Malaysia, Ogilvy, Dentsu, and Spin. Her career also includes leadership roles at Dentsu Shanghai and the Shanghai Disney Resort.

Her personalised approach has driven successful campaigns for brands such as Canon, Toyota, Malaysia International Airports, KFC, Playstation 5, and Nespresso. 

In her new role, Loo’s expertise in creative ideation, art and design, creative tech, and new media will play a pivotal role in strengthening the agency’s creative leadership and driving its mission to deliver world-class creative solutions.

The agency has also brought on board Hew as its new creative director. She will leverage her expertise in strategic communication and creative direction to help the agency create impactful and resonant campaigns.

Recognised as one of Malaysia’s “Most Awarded Creatives in 2021,” Hew brings a robust background from Ogilvy, McCann, BBDO, and Dentsu Creative. She has also led successful initiatives for prominent brands, including Guinness, Maybelline, Nike, Snickers, Wrigley’s, and Mamee Monster.

Rounding out the new creative leadership team, Ong will also join the agency as associate creative director. His talent for leading and inspiring design teams will enhance the agency’s visual and design output, helping to deliver captivating and inspiring experiences for audiences.

Ong brings over a decade of design and art direction experience from renowned agencies including M&C Saatchi, Ogilvy, and Bonsey Jaden. His work has significantly contributed to brands like Pizza Hut, Coca-Cola, Astro, and KFC.

The addition of these creative leaders marks a pivotal moment in the agency’s journey, as their diverse expertise and global perspectives are set to elevate Naga DDB Tribal’s ability to deliver impactful campaigns for its clients.

Speaking on these new appointments, Kristian Lee, group executive director at Naga DDB Tribal, said, “At Naga DDB Tribal, we have strong ambitions for growth and a vision of what we can evolve into in the very near future. As such, we are currently actively on the lookout for talent that can not only contribute towards that vision but also display ownership by stamping their own imprint on our direction as a company.” 

“As an agency that constantly has an eye on the future while striving to improve for the present, we are conscious of the immediate benefits of bringing on board fresh perspectives, capabilities, and leadership to inspire powerful, effective, and strategic creative output. Having said that, it is also essential for our young and emerging talent to have access to a multitude of leaders with diverse skill sets to aid in the growth of their burgeoning careers. Naga DDB Tribal has had a storied and proud tradition of serving as a springboard that grows careers within the Malaysian marketing industry by promoting a culture of learning for our talent, and we have every intention of continuing and promoting this culture from within,” he added. 

Naga DDB Tribal is enhancing its creative leadership team to drive its growth and mission as an agency. The agency is committed to delivering innovative, technology-driven creative experiences, leveraging advancements in AI, VR, and emerging media platforms.

“With our on-going investment in talent, creative stewardship, and inspiration brought about beginning with the additions of Vix, Swee Mei, Alicia, and Poh Jet to the agency, we are confident and excited about the impact they will have in charting the future of our agency as well as in achieving our commitment of delivering even higher standards of excellence across various creative disciplines to the benefit of our current and potential clientele,” Lee concluded. 

Australia – Envato, the online community for digital creative assets and templates, has launched a new visual brand identity, signalling a strategic transformation following its acquisition by Shutterstock.

Envato’s new brand identity features a refreshed look, an updated logo, and a redesigned website. Beyond a mere visual update, this rebrand represents a strategic transformation, poised to redefine Envato’s creative presence and enhance the overall product experience.

The rebrand involved extensive collaboration between Envato’s in-house creative teams and contributors from within the community. The new logo captures the essence of Envato and its creative spirit, incorporating the ‘Creative Spark’—a symbol of dynamism and energy—and the ‘Dynamic Dot,’ representing each individual’s unique contribution.

Speaking on the new logo, Arlyn Panopio, head of brand and creative at Envato, explained, “We had several designers sketching out logo directions over many rounds to craft our perfect mark. We wanted our logo to stand the test of time, and finding a design that felt current yet timeless was an iterative process of striking the right balance.”

Additionally, Envato adopted a brighter and bolder colour palette to reinvigorate the brand, infusing its visual identity with fresh, vibrant energy. The brand also revamped its sonic branding to better reflect its dynamic spirit.

Hichame Assi, CEO of Envato, said, “Bold, vibrant, and reflective of Envato’s spirit, this rebrand symbolises our evolution and unwavering commitment to supporting creatives. We’re excited to continue empowering our creative community and hope the refreshed Envato will inspire them to make their mark on the world.”

As part of the rebrand, Envato has also launched a new website featuring a modernised UI and enhanced UX. The revamped site offers a seamless creative journey, from sparking ideas to discovering the perfect assets.

Meanwhile, it will keep the same creative subscription but introduce a new toolkit to help users produce high-quality designs. 

Envato’s rebrand marks a pivotal moment in its growth, coinciding with the recent completion of its acquisition by Shutterstock. This timing is symbolic, representing both a fresh start and a significant milestone in the brand’s ongoing evolution.

Noelle Kim, chief marketing officer at Envato, said, “Those who’ve been part of our journey know how much heart and passion exists in the creative community we have cultivated. We wanted to evolve our brand to capture the feeling we hope to evoke in our community every time they interact with our brand and product: a sense of energy and a drive to do things differently. And we collaborated with our platform contributors Milos Mitrovic for the logo design and K. Sparks for our sonic branding to bring this to life.” 

Singapore – Cannes Lions, the globally-recognised festival celebrating the best creative communications, advertising, and marketing campaigns around the world; has recently concluded following a four-day run from June 18 to 21. It is worth noting that during this year’s event, Ogilvy Singapore has been named the Agency of the Year for the “Good” category, with Revolver from Australia receiving a Palme d’Or special award. Globally, Cannes Lions named WPP, Omnicom, and Interpublic Group as creative companies of the year. Meanwhile, Ogilvy, Publicis Worldwide, and DDB Worldwide are named Network of The Year. Lastly, Coca-Cola, Heineken, and Apple are named as Creative Brands of the Year.

Without furtherado, these are the winning campaigns from brands and agencies within Asia-Pacific:

CLASSIC

Audio & Radio

  • “Dew Battle” (Mountain Dew, BBDO Guerrero): Bronze > Sound Design
  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Social Behaviour & Cultural Insight
  • “Touch” (Mastercard, Howatson+Company): Bronze > Corporate Purpose & Social Responsibility

Film

  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Grand Prix > Local Brand
  • “What The Fast” (Krungsri First Choice, Leo Burnett): Gold > Microfilm
  • “Sammakorn Not Sanpakorn” (Sammakorn, Choojai & Friends): Gold > Use of Humour
  • “Summer” (Grab Philippines, GIGIL): Silver > Viral Film
  • “As Close You Can Get – Concert” (PRISM+, MullenLowe Singapore): Bronze > Consumer Goods
  • “The Boxer (Colgate, Soho Square Bangkok): Bronze > Consumer Goods
  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Bronze > Travel, Leisure, Retail, Restaurants & Fast Food Chains
  • “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Bronze > Viral Film
  • “Go For Launch” (CP Chicken, Wolf BKK): Bronze > Challenger Brand
  • “Under My Skin” (Thai Life Insurance, Ogilvy): Bronze > Social Behaviour & Cultural Insight
  • “Not Very Sweet” (Delight, Ogilvy): Bronze > Use of Humour
  • “Sabina Braless” (Sabina, Sour Bangkok): Bronze > Use of Humour

Outdoor

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Grand Prix > Corporate Purpose & Social Responsibility
  • “Taj Mahal Megh Santoor” (Unilever, Ogilvy): Silver > Special Build
  • “Heineken Heidden in Plain Sight” (Heineken Malaysia, Leo Burnett): Bronze > Transit
  • “Lost in Time” (Jian Ai Elderly Charity Center, Dentsu Creative): Bronze > Transit
  • “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Standard Sites
  • “Laundromatch” (Heineken, LePub): Bronze > Ambient Outdoor
  • “Penguin Soap Opera” (Orix Aquarium, Dentsu Inc.): Bronze > Local Brand
  • “Different.” (Samsung, DDB New Zealand): Bronze > Challenger Brand

Print & Publishing

  • “10 VS 10” (Dove, Ogilvy Sydney): Bronze > Corporate Purpose & Social Responsibility

CRAFT

Design

  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Promotional Item Design
  • “The Cardboard Cake” (Wholegreen Bakery, The Hallway): Bronze > Special Editions & Bespoke Items
  • “Edible Literature” (Kameya Yoshinaga, VML Ogilvy Japan): Bronze > Special Editions & Promotional Packaging
  • “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Special Editions & Promotional Packaging

Digital Craft

  • “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Silver > Real-Time Contextual Content
  • “Days of Hirayama Perfect Days – Website” (Perfecy Days, Dentsu Inc.): Bronze > UX & Journey Design

Film Craft

  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Use of Original Music
  • “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Silver > Editing
  • “The Boxer (Colgate, Soho Square Bangkok): Silver > Editing
  • “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Bronze > Direction

Industry Craft

  • “Reach for the Summit – A” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Reach for the Summit – B” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Reach for the Summit – C” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
  • “Departures to Countless Futures” (The Hoshi Awards, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
  • “It Works.” (Ad Museum Tokyo, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
  • “Magnificent” (Yotkan Ancient City in Xinjiang, China; The Nine): Bronze > Photography: Brand & Communications Design

ENGAGEMENT

Creative Data

  • “Turf Finder” (Gatorade, Leo Burnett): Gold > Data-Enhanced Creativity

Direct

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Gold > Corporate Purpose & Social Responsibility
  • “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
  • “Hear My Last Watch” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Bronze > Not-for-Profit / Charity / Government
  • “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Small-Scale Media
  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Bronze > Use of Print/Outdoor
  • “Meowzer” (Whiskas, Colenso BBDO): Bronze > Use of Digital Platforms

Media

  • “This Is An IKEA Store” (IKEA, Ogilvy Philippines): Silver > Single-Market Campaign
  • “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Use of Outdoor
  • “Shot on iPhone: Little Garlic” (Apple, OMD): Bronze > Media Execution

PR

  • “Lulumelon Eoss” (HDFC Bank, FCB Kinnect): Silver > Use of Events & Stunts
  • “Transition Body Lotion” (Unilever, Ogilvy): Bronze > Social Behaviour & Cultural Insight

Social & Influencer

  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Gold > Single-Market Campaign

ENTERTAINMENT

Entertainment

  • “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Silver > Fiction Film: 5-30 minutes
  • “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Social Behaviour & Cultural Insight
  • “Erase Valentine’s Day” (Mondelez International, Ogilvy): Bronze > 360 Integrated Brand Experience
  • “Shot on iPhone: Midnight” (Apple, TBWA\Media Arts Lab Tokyo): Bronze > Social Behaviour & Cultural Insight

Entertainment Lions for Gaming

  • “Play Has No Limits ft. KING GNU” (Playstation, Six Inc.): Bronze > Audio-Visual Content

Entertainment Lions for Music

  • “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Brand Partnerships, Sponsorships & Collaborations
  • “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Partnerships with Music Talent

Entertainment Lions for Sports

  • “‘Til It’s Done” (Football Australia, Ogilvy Australia): Bronze > Brand Storytelling
  • “Turf Finder” (Gatorade, Leo Burnett): Bronze > Sports Live Experience

EXPERIENCE

Brand Experience & Activation

  • “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Automotive
  • “The Original Mouthful” (McDonald’s, DDB Sydney): Silver > Travel, Leisure, Retail, Restaurants & Fast Food Chains
  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Social Behaviour & Cultural Insight
  • “Correct The Internet” (Team Heroine, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Customer Acquisition & Retention
  • “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Guerrilla Marketing & Stunts

Creative Business Transformation

  • “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Silver > Brand Purpose & Impact

Creative Commerce

  • “Your 2nd Favorite Beer” (Matilda Bay, Howatson+Company): Bronze > Brand Strategy

Innovation

  • “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Grand Prix > Early-Stage Technology

GOOD

Glass: The Lion for Change

  • “Transition Body Lotion” (Unilever, Ogilvy): Grand Prix
  • “Project Farm Equal” (Lay’s, Leo Burnett): Silver

Sustainable Development Goals

  • “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Bronze > Good Health and Well-being
  • “Dabba Savings Account” (Esaf Small Finance Bank, McCann): Bronze > Gender Equality
  • “Drops of Joy” (Lay’s, Leo Burnett): Bronze > Responsible Consumption and Production

HEALTH

Health & Wellness

  • “Fit My Feet” (Buckaroo Footwear, McCann): Gold > OTC Products
  • “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Gold > Fundraising & Advocacy
  • “The Impossible Choice” (St. Jude India Childcare Centres, Ogilvy): Bronze > Fundraising & Advocacy
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Animal Health
  • “Fit My Feet” (Buckaroo Footwear, McCann): Bronze > OTC Products

Pharma

  • “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Gold > Innovative Use of Technology: Patient or Healthcare Professional

STRATEGY

Creative Effectiveness

  • “Oreo #BringBack2011” (Oreo, Leo Burnett): Silver > Single Market
  • “The Last Performance” (Partners Life, Special New Zealand): Bronze > Collaboration
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Challenger Brand

Creative Strategy

  • “Let Her Grow” (Dove, Edelman): Silver > Consumer Goods
  • “Fitchix” (Honest Eggs Co., VML): Silver > Challenger Brand Strategy
  • “Fitchix” (Honest Eggs Co., VML): Bronze > Market Disruption
  • “Vi Human Network Testing Network” (Vodafone India, Ogilvy): Bronze > Market Disruption

Cannes Lions has also announced the 2024 Young Lions winners, where young professionals have the opportunity to showcase their talent and achievements. The APAC winners are as follows:

  • “Who is the successful man?” (Gold, Media)
    • Jiayu Cao, Business Development Manager, Havas Creative China, Mainland China
    • Linghui Dai, Senior Copywriter, Havas Creative China, Mainland China
  • #SpreadSpoiledGuys (Silver, Media)
    • Seri Morikawa, Copywriter, Hakuhodo Inc, Japan
    • Hinako Kawai, Designer, Hakuhodo Inc, Japan
  • #Sidekick: New Face of Success (Bronze, Media)
    • Sujin Lim, Art Director, Cheil Worldwide, South Korea
    • Tae-yul Ko, Art Director, Cheil Worldwide, South Korea
  • I Do Give A F*** (Gold, Marketers)
    • Praptee Sharma, Manager – Product Marketing, Jio Platforms Limited, India
    • Roshni Govind Iyengar, Manager – Strategic Initiatives, Jio Platforms Limited, India
  • Lunch (Tax) Break (Gold, PR)
    • Ginola Tan, Copywriter, GOVT Singapore, Singapore
    • Tan Yuan Ling, Art Director, GOVT Singapore, Singapore

Sydney, Australia – Brand strategy and design consultancy, Houston has strengthened its creative offering, recently announcing the appointments of Alex Creamer to the role of creative director and Michelle Teh as design director.

In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.

Most recently creative director at Interbrand and prior to that at RE, Creamer has helped reshape some of Australia’s biggest and most iconic brands including McDonalds, Sydney Fish Market, Optus, Westpac, Federation Square and graphite pencil winning NextSense.

On the other hand, Teh brings more than 14 years industry experience garnered from roles in London, Amsterdam and Sydney to Houston. Most recently she worked at Nike Brand Creative’s European Headquarters, where she played a pivotal role in shaping brand experiences and storytelling within the brand’s retail fleet across the EMEA region.

Speaking on his appointment, Creamer said, “In a rapidly changing world, clients are actively seeking new ideas and experiences to solve their business challenges. Hence my excitement in joining an agency with such strong momentum and a renowned creative culture.”

Talking about her new role as well, Teh added, “I have a true passion for my craft and am committed to designing meaningful narratives and memorable brand experiences for clients. I can’t wait to get stuck in and bring this mindset and commitment to Houston’s clients.”

Alex Toohey, ECD Houston, also added, “Alex and Michelle will bring new perspectives and energy to our already formidable creative team and we are very excited to start working with them both. Alex’s love for all things brand and experience coupled with Michelle’s expertise in global identities and branded spaces, will add depth and fresh thinking to the agency as well as bolstering our creative leadership team.

Meanwhile, Stu O’Brien, CEO and founder of Houston, mentioned, “As Houston looks to offer its clients best-in-class creative thinking, I believe we have found phenomenal talent in both Alex and Michelle. Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market and I am delighted to welcome them to our team.”

Australia – BMF has announced the appointment of Simone Takasaki in the newly created role of head of creative services and integrated production. 

Takasaki is formerly with Google APAC as the head of production and brand studio, spending three-and-a-half years leading its production offering for its brand studio and nine years at Wieden+Kennedy Portland and Tokyo as a production and operation lead at the creative agency.

In her newly created role, Takasaki will work across BMF and its portfolio of clients to drive efficiency and effectiveness throughout the production process and help the business continue to deliver world-class work. 

Additionally, she will also help bolster the creative agency’s innovation offering, alongside Google APAC’s former head of creative and now BMF’s chief innovation officer, Tara McKenty.

Stephen McArdle, CEO of BMF, shared, “Simone is somewhat of a production unicorn. She has progressive tech and digital production skills as well as extensive experience leading production at a world-class creative agency. Simone’s skillset, ambition, and credibility make her the perfect person to enhance the holistic agency process and further drive our innovation offering alongside our chief innovation officer, Tara McKenty.”

Speaking on her appointment, Takasaki also said, “BMF has an incredibly strong reputation for its creativity, culture, and craft. After four years working in big tech, I couldn’t be more excited to be joining an agency with such a strong reputation in not just its creativity but its effectiveness.” 

Jakarta, Indonesia – After the opening of its Bangkok office in 2018, Thailand-based advertising agency TJT Creative Lab, with its co-founders Irvine Prisilia and Apiwat Pattalarungkhan, has expanded operations by opening its second office in Jakarta, Indonesia. 

The two co-founders are both creatives with a collective experience of over 20 years working in Jakarta, Bangkok, Singapore and Shanghai.

This also serves as a homecoming for Prisilia, who is also the current creative director of the agency. Aiming to give back to her home country, Prisilia brings the agency’s presence in Indonesia to develop its creative and advertising industry.

Since its establishment in 2018, the creative lab was able to work with technology companies including WACOM and Traveloka, electronics company Xiaomi, baking supplies store Bake With Yen, hotel brand Curio Collection by Hilton, gel product Puricas and hair product Dove Haircare.

TJT Creative Lab provides services including integrated marketing communication, performance marketing, campaign localisation, design and branding, and creative production.

Kuala Lumpur, Malaysia – Southeast Asian agency network Lion & Lion will be expanding its offerings through the launch of a Film Production Studio, which will connect its integrated creative, social and digital experience solutions. Through the new studio, the agency charges its capacity forward on brand remits that require full creative to digital-film content production solutions, including but not limited to full-service video production, 2D and 3D animation, motion graphics, and music creation capabilities.

The studio will be led by Johnson Ling as head of production. Ling brings with him a decade of experience in production houses and in-house creative teams and most recently served as the Video Team Lead at AirAsia. 

“I believe that a holistic approach to production is essential to create truly jaw-dropping visuals. This entails seamlessly blending creativity, technical competence and social relevance to create content that not only satisfies client goals, but also elevates the brand via captivating narrative – when all of this is in sync, magic happens,” said Ling.

Asher Cheelip Ong, the agency’s regional chief creative officer, describes the new studio as a ‘natural next step’ for the business. 

“My past three years have been about driving transformative growth for our organisation and clients through innovative digital and creative solutions; building our cast of talents. A natural next step for us to expand our creative service offerings is to launch a Film Production Studio, that can help our clients meet the demand for entertaining film content across diversified platforms in today’s digital-centric world,” he said. 

Johnson will report directly to Ong and will be supported by a skilled, expanding team comprising Rachel Lian, Senior Producer, and Mohamad Khairul Shafit, Videographer, alongside a team of motion graphic designers.

“I am thrilled to join Lion & Lion and work with some of the top creative minds in the industry,” says Johnson. “I believe that a holistic approach to production is essential to create truly jaw-dropping visuals. This entails seamlessly blending creativity, technical competence and social relevance to create content that not only satisfies client goals, but also elevates the brand via captivating narrative – when all of this is in sync, magic happens.”

Ong added, “I cast my net far and wide, interviewing multiple film directors and talents before selecting Johnson for the role. He is experienced and dedicated; has a great sense of cinematography and visual storytelling, with a deep understanding of every stage in the film and video production process. I look forward to seeing the department flourish and grow under his direction, and hopefully, pick up a few film awards along the way, too.”

In 2022, Lion & Lion has also launched an in-house content production studio in Kuala Lumpur to expand its integrated creative offerings for brands that also require full creative to digital-film content production services.

India – Dentsu Creative India has announced the appointment of Dalip Daniel, as the new group executive creative, and Tulika Seth, as the new group creative director, to bolster its creative team. Both will be reporting to Joy Mohanty, chief creative Officer of Dentsu Creative India.

In their new roles, Daniel and Seth will be focusing on boosting the agency’s creative competence for its existing and prospective clientele. They will design ideas that ‘Create Culture, Change Society, and Invent The Future’ by keeping modern creativity at the heart of the business.

Daniel is a seasoned creative leader and has held leadership roles across agencies and radio stations like Ogilvy & Mather, GroupM ESP, and BIG 92.7 FM. He has worked for brands like Airtel, Nokia, Limca, Dabur, and Pepsi, as well as SONY, and Honda, amongst many others. In addition to this, he has also created branded content for TV shows and launched BIG 92.7 FM in North India.

Meanwhile, armed with over 16 years of experience, Seth has led creative teams at agencies like Lowe, TBWA, Grey, Innocean, and Humour Me in Delhi and Mumbai. Some of the brands she has worked with include Hyundai, Dunzo, LG, and National Geographic, as well as Henkel, and Anne French, amongst others.

Commenting on his appointment, Daniel said, “This is an exciting opportunity, and I am thrilled to be joining dentsu at such a pivotal time.”

Meanwhile, Seth also commented, “‘Wholly integrated’ is the key descriptor that has really got me excited. The work that has been coming out of the agency is truly inspiring, and I can’t wait to dive right in.”

Mohanty said, “Together with a superb body of work, Tulika & Danny bring with them a wealth of experience across formats. They will both play a key role in driving our agenda of creativity beyond silos. It is great to have them on board.”

Just recently, Dentsu Creative India announced the appointment of Benny Augustine as its new chief operating officer, where he will oversee the agency’s operations in India. His objective will be to build various frameworks, platforms, and business processes that promote efficiency and effectiveness for clients using modern creativity.

Australia – Creative agency BMF has announced four new appointments, in an aim to double down on the agency’s creativity, effectiveness, content, and social capabilities. These include Hannah McHard, the new head of effectiveness, Phoebe Carden, the new content and social strategist, and Alister McCann and Joe Mallett, the new senior creatives. 

Before joining BMF, McHard has a four-year stint as insights and strategy manager at supermarket ALDI Australia. In addition, McHard also has held a 14-year position at Kantar. As new head of effectiveness, McHard will be harnessing data, analytics, and insights, to further BMF’s culture of effectiveness. 

Meanwhile, Carden has been appointed after working as a content social strategist and writer for recognised brandings including Disney, the ABC, Optus, Universal Sony, and NSW Health. In her new position, Carden will be working in a hybrid role with both BMF and its content production arm Bantam, which has worked with clients including ALDI Australia, MONA, TAL, Gumtree, RMIT University, and UN Women. With the recent wins of Lounge Lovers and George Weston Foods’ social account, Carden will be driving both Bantam’s and BMF’s social capabilities and identifying new opportunities to inform brand and content strategy, working across key clients.

Adding to its creative team is Mallet, who has spent six years at Lucky Generals London and has worked on world-class clients including, PlayStation, Hostelworld, the co-op supermarket, and most recently Amazon’s Super Bowl commercial, featuring Scarlett Johansson.

In addition, McCann, who also joins as a senior creative, has worked at agencies including AnalogFolk, CX Lavender, The Works, M&C Saatchi, and The Green House on brands including Westfield Australia, Westpac, CommBank, McDonald’s, Optus, Woolworths, and Curtin University, as well as Coke Zero and Coors Beer.

“Alister and Joe have only just got through the door and they’re already making a big impact, not only on our client’s business but on the culture of collaboration and kindness that BMF is so proud of. With their talent and experience in non-traditional thinking, both here and overseas, they’re going to do great things and we’re all very happy they’ve decided to call BMF home,” said Alex Derwin, chief creative officer at BMF Australia.

Meanwhile, Christina Aventi, chief strategy officer at BMF, commented that they’re thrilled to have Carden and McHard join their motley crew of planners, as both are believers in creativity and effectiveness that will help them navigate the metrics that matter in a world of data overload. 

“Phoebe will be working closely with Irina, Executive Director, Digital and Direct Strategy across our clients and our content unit Bantam. Hannah will be working across ALDI and government and any client that expresses an interest in unlocking even greater effectiveness in their communications (like everyone?). In a tight talent market, we feel really lucky to have these two dynamos join us,” said Aventi.