Sydney, Australia – To launch its new wealth management platform, CFS Edge, Colonial First State has created a tech-focussed B2B campaign with its agency, It’s Friday, positioning the innovative platform as ‘The New Possible’.
Developed with FNZ, a global wealth technology and services company backed by former US Vice President Al Gore’s investment group, CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
Josh Grace, customer office group executive at Colonial First State, said, “As the first major new platform in the wealth management sector for nearly a decade, CFS Edge demanded a bold new look, signalling that a new world has opened to advisors. This is technology that adapts to how they work, so it is, in almost every way, the New Possible. Every part of our communications has been styled to reflect this.”
Meanwhile, Vince Lagana, CCO at It’s Friday, commented, “CFS Edge is a step change for advisers. The visual metaphors don’t just emphasise some of its best features, they also bring to life the feelings of release and empowerment an adviser has while using them.”
