Singapore – The Asia Video Industry Association (AVIA) has appointed Clare Bloomfield as its new chief policy officer. Bloomfield has been with AVIA since 2017 holding the roles of director of policy and research, as well as recently being the acting chief policy officer.
In her new role, she will spearhead AVIA’s policy unit, working with members to set the policy strategy and represent and engage in constructive dialogue with governments and regulators around the region so they may better understand the curated video industry and foster an environment of support for the growth of the industry.
Prior to joining AVIA, Bloomfield has previously worked as a UK diplomat. Her postings included Hong Kong, Washington DC, Slovakia, Ghana and Pakistan.
Speaking on the new appointment, Louis Boswell, CEO at AVIA, said, “I have worked with Clare throughout my time at AVIA and I have great respect for her acumen and understanding of the issues faced by our rapidly changing industry, as well as clear and practical ideas as to how best advocate for what is needed to safeguard its future development and prosperity. I look forward to continuing this journey with her as I am sure do our member companies.”
The new appointment comes a month after AVIA appointed media veteran Gregory Ho as senior advisor for the industry body.
