Singapore – Global creative and media agency VaynerMedia has appointed Chan Woei Hern as the head of creative for Asia-Pacific, where he will further strengthen its credentials as an integrated consumer-centric agency in the region.
The seasoned creative brings with him an experience in the advertising world across the creative, media, content and film segments. He previously served as the executive creative director of VMLY&R Commerce for Malaysia and Southeast Asia, where he integrated and accelerated growth in the areas of creative commerce.
Woei Hern has also led the creative teams at advertising agencies Naga DDB, dentsu, and Ensemble and has worked with brands such as Grab, Nippon Paint, Maxis Communications, Petronas and Munchy’s.
In his new role, he will be reporting to Tim Lindley, managing director of VaynerMedia APAC.
Lindley said that when they started to find a successor for VJ Anand, who was recently promoted to the ECD position for the EMEA region, Woei Hern was on the top of their list.
Lindley added, “His excitement for our attention-first model, his curiosity across platforms, and his passion to develop great people make us even more excited about the next phase of our growth. Woei Hern is an exceptional creative talent, and we are thrilled to welcome him to the team.”
Meanwhile, Woei Hern commented on how inspiring the energy is in the media agency.
He added, “I can’t wait to see what an amazing adventure this will be to bring the culture to life through the work we do together as a team.”-
Last November 2022, one of the leaders of VaynerMedia APAC, Jonathan Gerard, who is its head of production, joined MARKETECH APAC as one of the speakers at the webinar, What’s NEXT 2023: Influencer Marketing in APAC. As part of the panel discussion, Gerard shared his insights on how brands should best engage with influencers as their content creator partners.
