Kuala Lumpur, Malaysia – Telecommunications company CelcomDigi has announced a new update to its corporate branding, which focuses on the brand’s aspirations on leading innovation and digitalisation. The new rebranding also symbolises dynamism, passion for customers, and excellence by CelcomDigi.
The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.
Since the merger of Celcom and Digi in December 2022, both brands – now under a single corporate entity CelcomDigi Berhad – have continued to serve consumer and business customer seamlessly, integrating services and products, introducing new offerings, building the nation’s future digital network, and creating a winning organisation staffed by the country’s most talented Malaysians.
Datuk Idham Nawawi, chief executive officer at CelcomDigi, said, “Since the completion of our merger in December 2022, we have been progressively introducing new services, solutions, and innovation. Today, more than just a new livery, our new corporate brand symbolises a bold new chapter for our customers, for the nation, and for CDzens who power our organisation every day. It builds on our brand spirit – ‘Creating a world inspired by you’ – to embody three fundamental principles: dynamism, passion for customers, and excellence.”
He added, “We aspire for CelcomDigi to be a new innovation icon for the nation – an institution that has the scale and resources to be the nation’s digital growth engine, to grow local talents, to develop the local digital ecosystem, and to bring the best solutions, offers, and experiences to our customers, and to be a brand that customers can trust and rely on in the age of ‘digital-everything’.”
